Introducing Feature Opt-In, a new way for users to try new or advanced features before they’re available to everyone

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DevCycle's new Feature Opt-In allows users to host their own early access page just like Google, Netflix, YouTube or Okta without the heavy lifting. Giving users access to try out new features from the same place in DevCycle they're already managing feature flags and experiments.

DevCycle Feature Opt-In

DevCycle Feature Opt-In

"Feature Opt-In levels the playing field by giving every development team the same tools that Google, Netflix, YouTube, and Okta have had for years," said DevCycle CEO Andrew Norris.

DevCycle, the leading feature management platform, announced the release of Feature Opt-In, a new way for users to try new or advanced features before they’re available to everyone.

With Feature Opt-In, end users of your product can "opt-in" to a list of advanced features through a pre-built component that can be implemented in your app and website with one line of code. This enables a wide array of possibilities, such as beta program management, self-serve preferences, QA debug menus, and more - all giving your users more control over their experience.

"Feature Opt-In levels the playing field by giving every development team the same tools that Google, Netflix, YouTube, and Okta have had for years," said DevCycle CEO Andrew Norris.
Behind some of the most successful and important features to ever exist on the internet was the ability for early-access users to customize and test those features before they were released to everyone else. In addition to providing early feedback, which shaped the success of those features, these early adopters became vocal advocates and social sharers.

Famous examples like Gmail Labs, Youtube experiments, and many others continue to draw admiration, even years after they were first used. Feature Opt-In allows every development team to share features with early-access users and iterate on critical user feedback.

"Making user-driven customization possible - Feature Opt-In gives your users some control over their own UX and allows you to gather feedback from them in the process. This sort of user-driven growth ensures your team is putting their time, energy, and resources toward building something your users want," said Cobi Druxerman, Head of Product at DevCycle.

The team at DevCycle is thrilled to release Feature Opt-In to the public, and pave the way for this sort of user-led growth in the feature management space.

About DevCycle
DevCycle is the leading feature management platform trusted by companies globally to improve their software development process and ship features faster with confidence. DevCycle offers feature flags, A/B testing, SDKs, EdgeDB, and integrations with popular development tools like GitHub, Jira, and Slack. For more information about DevCycle: visit https://devcycle.com/.

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Dinka Nacphil
DevCycle
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