The company’s name change serves as a symbol of their commitment to champion and innovate for underbanked businesses.
THOUSAND OAKS, Calif. (PRWEB) November 16, 2022
Pinwheel (PW), a global payment service provider (PSP) and integration platform, is rebranding as Bankful.
The company’s name change serves as a symbol of their commitment to champion and innovate for underbanked businesses. This rebranding initiative also signals a shift from servicing SMBs to supporting financial institutions of all sizes.
Banks can now offer their clients seamless integrations into major website builders and ecommerce platforms such as Wix.
“This rebrand ushers in a fundamentally new era for the company,'' said Blair Thomas, Co-Founder of Bankful. “There is tremendous growth potential around the globe, where millions of small businesses still remain unbanked or underbanked.”
“It’s a major milestone for the company and a unique opportunity for the Bankful brand to become synonymous with enabling merchants to thrive in the digital economy,” said David Silverton, Co-Founder of Bankful. “This new brand and evolving positioning perfectly illustrates our enthusiasm for Web3 and the future of payments.”
Formerly known as Pinwheel, Bankful is a powerful platform designed to serve the needs of merchants in both regulated and unregulated industries. They have helped thousands of merchants overcome complex challenges that traditional payment gateways and processors are unable or unwilling to tackle. In addition to simplifying the transaction process, Bankful offers merchants an expanding suite of features that includes crypto processing, subscription billing, Apple Pay, and 3DS2, to name a few. Additionally, Bankful provides custom applications that allow sellers to take control of their payment process.