Whitten & Roy Partnership announces major company rebrand

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Sales consultancy creates two distinct sub-brands WRP Commercial and WRP Social Impact to best serve clients around the world

Ultimately, it is our vision that every organization working with us has changed the way they sell, for good!

International sales consultancy Whitten & Roy Partnership today announces a major rebrand reflecting the company’s evolution as a global business, which sees the launch of two new separate and distinct sub-brands – WRP Commercial and WRP Social Impact – under the Whitten & Roy Partnership umbrella.

With a continued commitment to driving sales transformation with integrity for clients across cultures and continents, the creation of the two sub-brands marks a natural progression from Whitten & Roy Partnership’s long-standing work in both the commercial sector and the developing world, as well as with hundreds of social enterprises.

Following the rebrand, WRP Commercial will specialize in advising clients in the Western and commercial markets. Meanwhile, WRP Social Impact will focus on consulting with social enterprises and NGO clients, sales consultancy services in emerging markets.

Co-founder and CEO Scott A. Roy says: “We believe that the rebrand, notably with the creation of two distinct sub-brands, best embodies who we are and who we serve as a global company today. Over the past year, a lot of effort and research has gone into understanding our clients, past and present, and how we can best help all of them with their sales challenges in the years ahead.”

He adds: “In essence, the creation of separate sub-brands will allow us to focus more effectively on each operation. This means we can provide more tailored services and leverage our expertise and strengths for different types of organizations.”

COO Jessica Gustafson adds: “As ever, we remain committed to genuinely transformative sales and leadership practices, offering our clients a fundamental change of direction in how to sell in a way that increases profitability while upholding the well-being of everyone impacted. Ultimately, it is our vision that every organization working with us has changed the way they sell, for good!”

Rolled out from this week, the full rebrand includes an updated parent company logo with the new tagline “transforming sales, for good”, two distinct sub-brand logos for WRP Commercial and WRP Social Impact, new graphics and visual identity as well as new social media accounts for the two sub-brands.

Incorporating the new visual identity and stand-alone sections for the WRP Commercial and WRP Social Impact sub-brands, Whitten & Roy Partnership’s refreshed website, http://www.wrpartnership.com, now also offers visitors a free ‘Sales Heath Check’ tool to assess key elements of the sales function and strategy in their own organizations. The Sales Health Check tool is available via: https://www.wrpartnership.com/saleshealthcheck

As part of the next stage of the company rebrand, a digital marketing campaign is planned to kick off later this month, as well as the launch of a brand-new company newsletter, due out in the new year.

Since 2009, Whitten & Roy Partnership has helped clients in the commercial world as well as advising leading international aid agencies, foundations, and hundreds of social enterprises. The company co-founders Roy Whitten, PhD, and Scott Roy have decades of experience in sales management and human performance between them and are the co-authors of two international bestselling books on sales: Decision Intelligence Selling and Sell Well, Do Good: DQ Selling for Social Enterprises.


About Whitten & Roy Partnership:
Whitten & Roy Partnership is an international sales consultancy that helps leading businesses and organizations transform their sales results. Founded in 2009 by seasoned sales experts W. Roy Whitten, PhD, and Scott A. Roy, Whitten & Roy Partnership today comprises a network of consultants operating in 40 countries around the world. For more information visit: https://wrpartnership.com

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Katharina Winkler

Jessica Gustafson