Shark Discoveries and Kevin Harrington Launch BRTV Wellness Campaign with Pocono Organics

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Kevin Harrington, one of the original Sharks from the hit reality series Shark Tank, and the Product Managers of Shark Discoveries are pleased to announce the launch of a new BRTV wellness campaign with Pocono Organics, the largest Regenerative Organic Certified farm in North America.

As an award-winning health and wellness organization, Pocono Organics is known as a Global Center for Research, Education, and Discovery. Leading the way in CBD product innovation, Pocono Organics grows the world’s first and only Regenerative Organic Certified hemp!

A woman-owned farm, Pocono Organics grows their products in their very own fields and crafts in their labs, ensuring purity, potency, and trust from seed to sale. Their products utilize the power of full-spectrum hemp extract, providing overall support for your wellness routine. All agricultural practices and formulation processes have been upheld to rigorous Regenerative Organic Certification standards since field preparation began in 2018 under the hands-on guidance of the farm’s strategic partner, Rodale Institute, the global leaders in Regenerative Organic science and research. Pocono Organics and Rodale’s on-going research initiatives include hemp, where those efforts have been conducted since 2019.

“We are proud to work with global leading organizations, like Rodale, to create responsibly grown and produced, small-batch products that people can trust and rely on for their health journeys,” says Ashley Walsh, Founder and President of Pocono Organics. “Working with Shark Discoveries to expand our brand awareness has been an absolute pleasure.”

"For high-quality, world-class CBD products, you’ve got to try Pocono Organics," says Lisa Vrancken, Executive Vice President of Shark Discoveries. “Experience the difference for yourself."

As part of its BRTV campaign with Shark Discoveries, Pocono Organics will be appearing in 30-second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. Shark Discoveries is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the BRTV map.

About Shark Discoveries
Headquartered in South Florida, Shark Discoveries is a full-service production, branding, and marketing company that specializes in brand response television, including Celebrity Influencer Videos, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with Shark Discoveries, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized BRTV campaigns featuring the Shark.

About Pocono Organics
Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is the largest ROC farm in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit to learn more about Pocono Organics’ mission and work.

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Scott Shields
Fortune Media Group
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