Online Direct to Consumer Knife Sharpening Business Vivront Launches Wayzata Storefront Location

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Each knife sharpened supports eliminating school lunch debt while adding to kitchen cooking success at home, schools and in professional settings.

“Our customers frequently report adjusting their diets to include more fruit, vegetables and home cooked meals after their knives have been serviced,” said Rueter. “With the new storefront we can assist home, school and professional kitchens near and far to keep their knives in great cutting form.”

Joseph Rueter, Founder Vivront Cutlery & Sharpening, today announced the launch of his bricks and mortar location that expands the company’s kitchen knife sharpening by internet, mail and drop-off services, offers knife skills classes and Minnesota’s largest Japanese knife fitting showroom. Each sharpening order supports eliminating school lunch debt which is the cause and motivation Rueter had in creating this unique culinary focused business model.

Over 90% of American households have never had their knives sharpened professionally. Vivront ships tracked and insured packaging designed for knives to clients via Vivront.com. The team services and returns knives within 24 hours of arrival. The shop curates boutique kitchen offerings ranging from cutting and cheese boards to artisanal chocolates and a changing array of kitchen wares to help home cooks succeed more easily.

“Our customers frequently report adjusting their diets to include more fruit, vegetables and home cooked meals after their knives have been serviced,” said Rueter. “We service and ship to every address in the country. With the new storefront we can assist home, school and professional kitchens near and far to keep their knives in great cutting form – often 3-4x sharper than when they arrived.”

As of May 2021, national school lunch meal debt was $262M a year, $170.13 per child. 75.1% of surveyed schools had unpaid student meal debt. 43% of districts reported an increase in students who can’t afford meals. Vivront partners with nutrition programs to pay down account balances with a portion of proceeds from each knife sharpening order.

Rueter has future expansion plans through strategic local retail collaborations with an eye on regional and national expansion.

Vivront offers US based mail order and store front drop-off kitchen knife sharpening business based in Wayzata, Minn. They service and sharpen knives ranging from Chef, Paring, Bread, Serrated, Steak, and Fillet knives in European, Japanese, and American styles. Each knife sharpened supports eliminating school lunch debt. For more information visit Vivront.com.

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Mary Lower