Noshinku Launches New Vetiver Scent in Tandem with Refillable Misters

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The brand reimagining hand sanitizer through a clean skincare lens launches its most sophisticated fragrance to date and new sustainable packaging options.

Noshinku, the brand that's reimaging hand sanitizer for the modern consumer, leading with sophisticated scents in stylish and refillable packaging, today announces the launch of its new Vetiver patchouli blend.

Noshinku has spent several years perfecting each of its signature fragrances, sourcing essential oils from around the globe, in partnership with experienced perfumers, to create nuanced and sophisticated scents that are tough on germs, good for the skin, and better for the planet. With the launch of Vetiver – the brand’s most ambitious scent to date – Noshinku continues to push the boundaries of natural fragrance. Composed of vetiver, ho wood and patchouli, the new offering leads with an earthy, floral scent and hints of leather and smoke. The elegant scent made its “soft launch” on February 12th at Christian Siriano’s New York Fashion Week show, where Noshinku’s Vetiver refillable pocket sprayers were on attendees' seats.

When formulating each fragrance, ecological sensitivity remains top of mind. Before settling on a new blend, the team ensures that nothing in the ingredient list is endangered or has an agricultural profile that is unsustainable or detrimental to the natural world.

Sustainable design is also a top priority for Noshinku. The brand recently debuted sleek new refillable pocket misters ($10) that are perfect for life on the go. Noshinku also utilizes recyclable aluminum packaging for its mini and tabletop hand sanitizers, which can be refilled for continued use via Mini Travel Refill Pouches ($18) and Eco Refill Pouches ($29). All packaging options are available in Bergamot, Lavendula, Eucalyptus, Spice, and Vetiver.

Noshinku is available for national shipping via http://www.noshinku.com and in select retailers nationwide including Nordstrom, Bloomingdale’s, DFS, Food52, Neiman Marcus, and more. Noshinku is also a functional fixture of major brands in the hospitality and wellness space, as well as luxury destinations like ACE Hotels (NY, Chicago, LA, New Orleans), The Greenwich Hotel, Thompson Hotel Hollywood, Away Stores, Industrious, Rosewood Resort Bermuda, St. Regis Resort Aspen, Nordstrom Spas, TikTok studios, Miraval Austin, and more.

If hand sanitizer is here to stay, the products we use should be as thoughtful, premium, and clean as the other beauty and lifestyle staples in our repertoires. Combining functional utility with stylish aesthetics, Noshinku offers sophisticated scents that are accessible, enjoyable, and elevate the overall experience of staying healthy and protected. Noshinku uses organic ingredients and FDA-approved moisturizing formulas – made with pharmaceutical-grade organic alcohol infused with 100% organic botanicals, hydrating essential fatty acids, and repairing antioxidants – to treat and nourish hands while killing 99.99% of bacteria.

For media inquiries, please contact RVD Communications at noshinku@rachelvandolsen.com.

About Noshinku:
Noshinku reimagines hand sanitizer through a clean skincare lens, incorporating refined scents, curated moisturizing ingredients, and sustainable packaging. The brand believes that life is lived in the details; Noshinku’s elegant appearance, and beautifully crafted scent blends support the brand’s larger mission to provide personal care products that combine functional utility with stylish aesthetics. Each blend also incorporates premium natural fragrances, powered purely by aromatic essential oils designed to delight the senses without synthetics.

FDA registered and manufactured in the US, Noshinku's formulas are made with pharmaceutical-grade organic alcohol infused with 100% organic botanicals, hydrating essential fatty acids, and repairing antioxidants to treat and nourish hands while killing 99.99% of bacteria. Tough on germs and soothing on skin, Noshinku thoughtfully selects every ingredient, from fragrant essential oils to bacteria-killing ultra pure alcohol, resulting in a premium hand sanitizer. Most hydrating sanitizers use just glycerin or aloe, but Noshinku’s blends are powered exclusively by a variety of organic botanicals which actually nourish, refresh, and protect skin.

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Rachel Van Dolsen