HAUPPAUGE, N.Y. (PRWEB) May 02, 2022
Active Web Group, a leading digital marketing agency headquartered in Hauppauge, NY, announced today that it is expanding its client services to include customized videos and animations for their clients’ websites. This personalization may be used to outline and promote their enterprise, products, and/or capabilities, thereby providing their customers and prospects with a unique, enhanced user experience. Additionally, the new program allows online businesses greater flexibility to both reach their stated demographic as well as to attract and influence new audiences.
“We are excited to offer this powerful marketing service to our clients to support and grow their brands,” says Scott Forde, President of Active Web Group. Studies show that about 55% of consumers are seeking more video website content from brands they support. This is because they are known to skim or skip over other forms of site content such as text or audio-yet can absorb 50% more information through videos, Forde notes. Active Web Group’s clients who opt for our customized video animations are seeing both increased site traffic as well as revenue, clear indicators of a positive user experience.
According to Cisco, consumption of video content has been on the rise over the past five years. In fact, it is believed that over 95% of site visitors turn to videos to learn more about a product or service. This enables viewers to absorb brand messaging throughout the buyer’s journey. Clearly, videos are quickly becoming the preferred form of digital communication to reach existing audiences and to convert prospects across numerous online media platforms.
That is one reason why Active Web Group’s video/animation customizations can take several forms including social media GIFs, short or full-length corporate videos defining terms, describing products, and/or services, and more. Additionally, these videos can be hosted by unique characters representing corporate officers or a brand mascot. Here is another solid reason for the new service: “Google describes videos as ‘indispensable’ so it became imperative that Active Web Group expand our video services as part of our digital marketing strategy to offer a value-add that will enable our client businesses to not only keep pace with their competitors but also to grow and thrive,” Forde concludes.
About Active Web Group
A full-service Digital Marketing agency, Active Web Group also has extensive experience in Web Design and Development, Digital Media, Programming (all proficiencies including PHP, ASP, and ASP.NET), Search Engine Optimization, Email Marketing, Social Media Marketing, Pay-Per-Click Marketing, Graphic Design, eCommerce, Magento eCommerce, WordPress eCommerce, and custom solutions.