SEATTLE (PRWEB) May 02, 2022
Sappington, a leading technology marketing firm with headquarters in Seattle, WA, has appointed Joe Prindiville to be its Creative Director. Prindiville is responsible for leadership in the art of design and for working closely with the firm’s clients to execute and deliver superb creative while managing and maximizing the talents of a team of high-performing designers.
Prindiville joins Sappington with a formidable background in inspiring creatives to imagine and produce noteworthy and effective campaigns for top-tier enterprises. He has built and scaled teams to meet a diverse range of branding and marketing challenges and has managed design studios for both an independent B2B agency and a multinational professional services company.
“Joe’s wide-ranging credentials as a design strategist easily convinced us that he’s the leader and advocate we’ve been looking for as we considered hundreds of applicants for this incredibly important role,” said Erik Wirsing, Chief Creative Officer at Sappington. “Compelling design and visual storytelling are critically important to helping our great clients win hearts, minds, and market share. I’m certain Joe is going to surprise and delight my team—and bring tremendous business value to our clients.”
Previously, Prindiville was Creative Director and Studio Manager for Yesler, a B2B digital marketing agency. He was a senior member of the creative team when Yesler was acquired by Accenture Interactive and led creative efforts for some of the global consulting company’s largest technology industry accounts. He’s also worked for NASA as a Video Engineering Technician and was a Media Technology Instructor in the Galveston, TX Independent School District.
“Sappington’s trifecta of an enlightened culture, unbeatable internal processes, and an amazing team instantly won me over,” said Prindiville. “This is a growing firm with a unique vision to bring humanity to tech marketing. I couldn’t be happier being here as a champion for beautiful design with intention—and to take part in the creative collaboration combining images and content to tell unforgettable stories.”
Prindiville earned a BFA from Sam Houston State University in Huntsville, TX, with a major focus in broadcast media. He lives with his family in West Seattle, WA, and has a studio practice as a digital illustrator and screen-print artist.
Sappington is the premier enterprise technology marketing firm. We partner with marketers at the greatest technology companies in the world to bring innovative products and services to market. Whether clients are focused on cloud, AI, IoT, security, or other cutting-edge technologies, our mission is to ensure that our clients deliver amazing value to their business customers.