This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment.
SAN FRANCISCO (PRWEB) August 02, 2022
Lytics, a leading customer data platform (CDP), today announced the launch of Lytics Private Instance and Lytics Private Cloud on Google Cloud. A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.
A full set of features are available as part of the Lytics platform, ranging from: data pipeline and profile management, and audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. These capabilities help enterprises centralize and harness data from a myriad of sources to help improve the customer experience.
For companies with strict compliance requirements, having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources. This increases the flexibility of server location (i.e. Canada, Singapore), and offers a range of benefits necessary to meet the most demanding compliance requirements, all run in a fully-managed environment.
For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant. This puts the organization in complete control of budgeting, resource allocation, and permissions, along with deeper access to hosting and performance-related metrics.
Enterprise companies can now have multiple methods to adopt the Lytics CDP to unify and activate customer data while addressing data privacy requirements under regulations like General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA), using their own privacy and security posture supported within the Google Cloud.
Google Cloud's security model, world-scale infrastructure, and unique capability to innovate help enterprises maintain security and compliance. Google Cloud customers can take advantage of the same secure-by-design infrastructure, built-in protection, and global network that Google uses to protect the information, identities, applications, and devices of their users. The Google Cloud stack builds security through progressive layers that deliver true defense in depth at scale.
“This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment," said Jascha Kaykas-Wolff, President, Lytics. “This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission critical nature of first-party data driving the future of their customer experience.”
As the first composable customer data platform (CDP) built for enterprises, Lytics’ vision is to fuel the world’s most customer-centric companies. Lytics provides the ultimate security and flexibility for the modern marketing and ad technology stacks, including unparalleled audience insights & AI / ML enrinchments that power smarter audience identification, best-in-class media activation, and a one-of-a-kind flexible and composable architecture. Offering reverse ETL capabilities and the ability to deploy both private instance & private cloud deployments, Lytics’ unique data-driven approach enables brands to leverage their own customer data to increase customer engagement, marketing ROI, customized content recommendations and personalized web experiences.
Led by experienced executives (Webtrends, Qualtrics, Tripwire, ZoomInfo, Simple, Mozilla, etc.) and backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners and EPIC Ventures. Their customers include Live Nation, Nestle Purina, Fox, Whirlpool, and many more of the world's largest and most sophisticated businesses.