PHOENIX (PRWEB) August 11, 2022
As the pivotal holiday sales season approaches, Orca Communications Unlimited, LLC, “America’s PR firm for Inventors and Entrepreneurs,” is rolling out a public relations program designed to place consumer goods in gift guides and product round-ups with digital and broadcast media. The new program, called Pod Tier, capitalizes on the firm's 20-years of experience representing consumer products and, more specifically, mastering trend pitching - a PR approach that combines complimentary brands on the agency's roster and creates ready-made, valuable content for the media. This pitching model unique to Orca has proven to be highly effective at delivering value with small business budgets in mind.
For two decades the firm has been a champion of inventors and entrepreneurs and developed ways to deliver public relations coverage at a price point affordable for startups. Generally all Orca clients benefit from the "Power of the Pod" - the fusion of skills, ideas and contacts among all of the agency's publicists and strategists - however, this new service option is solely intended to be a co-op style campaign focused on achieving maximum holiday gift guide placement for participants through small, themed group pitches and sharing the time and expertise of a team of publicists. Editors, influencers and segment producers are receptive to these themed pitches promoting multiple products at once because it offers several selections that might be of interest to their audience, and it provides them a complete story idea that's fast and easy to publish online or share on social media.
"Our clients have been benefiting from this style of group pitching since day one," said Cynthia Guiang, Orca Communications CMO. "In fact, it was central to the original business model from the beginning. Fast forward 20 years later, we realized that in order to continue offering campaigns that our most budget-conscious clients can afford, we needed to look to our past for inspiration. We've assembled a special Pod Pitching team that will ensure that our Pod Tier clients are included in all relevant group pitches and have an abundance of media outreach opportunities."
The Pod Tier 2022 holiday campaign will launch September 1st and run through December 31st. Any companies interested in learning more or securing a spot should contact mailto:firstname.lastname@example.org [email@example.com __title__ null].
About Orca Communications
Founded in 2002, Orca Communications is a national PR firm that specializes in hard-hitting public relations campaigns for consumer products, services and experts in a range of industries, including: lifestyle, parenting, pets, toys, technology, health, medicine, fitness, food, beauty and fashion. The agency is unique in its business model which puts priority on making first-class PR affordable to start-ups and inventors through its variety of programs to meet different PR needs and business budgets. Learn more at http://www.orcapr.com.