In Honor of National Hispanic Heritage Month, El Local Launches on September 15th to Bring Awareness to the Importance of Supporting Hispanic Homeownership

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The Local Real Estate Group, one of Los Angeles' top east side real estate teams, launches new offshoot, El Local Bienes y Raices, to better serve the Spanish Speaking Community.

El Local Logo

Compass team, The Local Real Estate Group, today has unveiled El Local, a new division
dedicated to better serve the real estate needs of Los Angeles’ Spanish-speaking communities.
Spearheaded by Edith Reyna, a 23-year real estate veteran and Mexican native, El Local was
created to help the Hispanic and Latino community through every step of the real estate process
in an effort to further increase homeownership rates and support the creation of generational
wealth for a historically underserved segment of the population.

“This is a demographic that has been grossly underserved by subpar brokers and agents alike,”
said Kurt Wisner, real estate principal and founder of parent group, The Local. “Throughout the
years, Hispanic and Latino communities have had limited access to the latest information,
financing options, best-in-class technology and many more differentiating factors that are
necessary to win in a competitive housing market. In partnering with Compass, El Local is able
to offer clients unparalleled support coupled with strong business ethics, strategic thinking and
latest in cutting-edge real estate technology designed to help the Spanish-speaking
communities achieve the dream of homeownership.”

The launch of El Local comes at a time when California continues to battle a state-wide housing
crisis while combating the residual effects of the global pandemic, one that continues to
disproportionately affect the Hispanic and Latino communities. Now more than ever, this
demographic requires an elevated level of attention and thoughtful guidance towards a path to
prosperity. As part of The Local Real Estate Group, El Local will work alongside a 16-person
team of agents and support personnel that last year recorded nearly $200M in sales, from
entry-level condos to multimillion-dollar mansions. Upon launch, El Local’s dedicated
Spanish-speaking team will aim to provide services that include supporting identifying
appropriate financing options, premier marketing, staging and design services, educational
seminars, and more.

“People of color have have often faced discrimination when pursuing homeownership,” said
Reyna. “I’ve seen many challenges throughout the loan process, appraisal process and more —
all extremely important factors that lead to increasing a family’s financial stability for generations
to come. I look forward to championing my community through the efforts of El Local and
delivering tailored solutions meticulously designed to empower Los Angeles’ Hispanic and
Spanish-speaking home buyers and sellers.”

On Saturday October 1, 2022 at 11:00am PST, El Local will be hosting a complimentary
informational webinar in partnership with locally based mortgage professionals, WeFundLA.
This event will serve as an introduction to El Local, led by Edith Reyna and The Local founder
Kurt Wisner and will discuss today's state of the market, projections for the remainder of the
year, tips for home buyers and sellers looking to get into the market, and more. A Q&A portion
will also be available at the end of the event. To register, attendees can register for free here.
For additional information on El Local and the services provided, please visit


Event Title: El Local Gran Inauguración 9/15 @4:30pm-6:30pm
Language: Spanish (Todos son invitados)
Contact information: Clarissa Reyna 323.667.0700

Event Title: El Local Seminario Virtual 10/1 @11am-12pm
Language: Spanish (Todos son invitados - hablamos Ingles tambien)
Contact information: Clarissa Reyna 323.667.0700 or Sign Up Here
El Local Presenta un Seminario Virtual Gratis sobre el Estado del Mercado de Bienes y Raices
El 1 de Octubre de 2022 a las 11:00 a.m. PST, El Local organizará un Seminario Virtual Gratis gratis en asociación con profesionales locales, WeFundLA. Este evento servirá como una introducción a El Local, alojado por Edith Reyna y el líder de The Local, Kurt Wisner, y hablar sobre el estado del mercado, las proyecciones para el resto del año, consejos para compradores y vendedores de viviendas que buscan ingresar al mercado. , y más. Una parte de preguntas y respuestas también estará disponible al final del evento. Para registrarse, pueden hacer click aquí.

Sitting within The Local Real Estate Group at Compass, El Local is a dedicated division created
to service the unique needs of Los Angeles’ Spanish-speaking community. Having been an
integral part of Northeast Los Angeles neighborhoods for many years, El Local holds true to its
name. Living and working in the areas we serve and led by our very own Hispanic leaders, we
believe El Local is perfectly suited to assist the Latino and Hispanic communities with all its real
estate needs.

The Local Real Estate Group is a full-service real estate group specializing in Northeast L.A.
neighborhoods. The name reflects the firm’s deep and historic community ties as well as its
team of 13 agents who live and work in the neighborhoods it serves. “We’re more than just
experts, we’re locals,” said founder Kurt Wisner. “And whether you’re buying or selling a house,
or just gathering information, you deserve The Local treatment.”

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Clarissa Reyna

Kurt Wisner