MediaSource Receives Women-Owned Business Certification
MediaSource is officially certified by The Women's Business Enterprise National Council as a women-owned and women-led business after 25 years of excellence in communications
COLUMBUS, Ohio, March 8, 2023 /PRNewswire-PRWeb/ -- MediaSource, a Columbus-based communications agency that's helped healthcare brands share their stories since 1998, recently received certification as an official Women's Business Enterprise (WBE) by The Women's Business Enterprise National Council (WBENC). MediaSource is celebrating this certification in conjunction with International Women's Day.
"We are honored to receive this certification as a testament to almost 25 years of providing leadership and innovation in the public relations field," Lisa Arledge Powell, president and founder of MediaSource, said. "We've been women-owned and led all along, but we're thrilled to officially add this certification to our company and join an extensive community of other certified women-owned businesses, especially during Women's History Month."
Since 1998, MediaSource has been sharing innovative stories and commanding the spotlight for top brands. Arledge Powell founded the company to bring effective video storytelling to public relations while sharing credible and important information with the world.
Trained as a television reporter, producer and anchor, Arledge Powell created MediaSource as a full-service communications agency that specializes in video production which, at the time, was a facet of communications that was dominated by men. Still, as men continue to outnumber women in the industry with over 75% of video producers being men, MediaSource thrives with women in leadership roles both in front of and behind the camera.
While MediaSource has had a woman calling the shots for almost 25 years, the company has also always appreciated the need for diverse perspectives.
"It was always important for us to be women-owned, not women only," Arledge Powell said. "Our clients need a partner that has a global point of view and having the collection of people that we do at MediaSource helps us do that."
As the world celebrates the need for gender equity, MediaSource proudly embraces it day in and day out alongside the clients that work with them.
"Many of our clients have been a driving force for equity and inclusion especially within their own organizations," Arledge Powell said. "We're incredibly grateful to be working with people and brands that champion this message of diversity and expect their partners to do the same."
MediaSource and its clients are consistently looking for and identifying ways to have a more inclusive workforce and achieving this certification is a first step in that journey.
"MediaSource is continuing to innovate and evolve, but we are built around the amazing people that make this company such a great place to be," Arledge Powell said. "We couldn't have received this certification without the continuous support of our talented team and our incredible clients that are celebrating this certification right along with us."
To become a WBE, businesses undergo an extensive certification process to ensure the independent business is majority owned, controlled and managed by a woman or women with industry expertise. MediaSource underwent an intense vetting process, including a review of business documentation and a site visit, to earn this certification.
Lisa Arledge Powell talks more in depth about the impact of this announcement here. To learn more about MediaSource and its mission of storytelling with purpose, visit https://www.mediasourcetv.com/
About MediaSource
MediaSource is a story-centric communications agency that helps brands command the spotlight through storytelling with purpose. The company was formed in 1998 to help brands connect with their audiences using a story-centric approach that was ahead of its time. Today, MediaSource understands how to take brands to the next level using public relations, video production, and social media marketing to provide strategic insights. To learn more visit https://www.mediasourcetv.com/
About WBENC
Founded in 1997, WBENC is the leading third-party certifier of businesses owned and operated by women, with over 13,000 WBENC-Certified WBEs. WBENC-Certification is accepted by more than 1,000 corporations representing and is a 501(c)(3) nonprofit organization. http://www.wbenc.org.
Media Contact
Shannon McCormick, MediaSource, 1 614-477-2719, [email protected]
SOURCE MediaSource
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