Adore Me Partners with Carbonfact to Bring Dynamic Life Cycle Assessments Into Product Design Process
NEW YORK (PRWEB) April 13, 2023 -- Adore Me, known for being the first lingerie brand to bring extended sizing across all its categories, as well as the only Certified B Corporation™ lingerie brand in the U.S., today announced its partnership with Carbonfact, a startup that helps fashion brands lower their environmental impact via a data platform that empowers designers to incorporate carbon impact into the design process from step one. This partnership enables Adore Me to conduct a Dynamic Life Cycle Assessment (LCA) throughout its product mix and identify key levers (from raw material to supplier selection) — paving the way towards at-scale eco-design to make low-impact lingerie more accessible and affordable to customers.
Keeping with its history of being a technology-led innovator in the industry, Adore Me’s partnership with Carbonfact makes it the first lingerie brand to dynamically measure its entire product catalog’s carbon impact. Adore Me designers and production team can now model products and optimize every step of the product’s life cycle, from raw material selection to material processing techniques, manufacturing, distribution, and use. The heightened visibility into the split of carbon emissions throughout a product’s life cycle brings Adore Me even closer to its goal of reducing its scope 3 carbon footprint by 20% in 2025 and achieving net zero status by 2050.
According to the World Resources Institute, the apparel sector emissions sit at roughly 2% of annual global greenhouse gas (GHG) emissions. With Carbonfact’s technology giving Adore Me’s design team insight into the carbon emissions of materials, manufacturing, and more, the team is empowered to design future products with even lower emissions - and related impact. The integration also enables the lingerie brand to streamline the cost of its sustainability-focused initiatives and continue to sell its sustainable products at a non-premium price akin to its standard products. These efficient tools are crucial to Adore Me’s mission of delivering on its promise of democratizing sustainability in fashion and making it more accessible.
“Historically, fashion brands could only work with consultants to conduct LCAs, but the process oftentimes proved to be static and not holistic,” said Marc Laurent, Co-Founder and CEO of Carbonfact. “As a team, we compiled our expertise in fashion LCA, engineering and data science to turn the Apparel & Footwear LCA methodology into software, allowing companies to model out product-level changes on their environmental trajectory by offering them a high-resolution view of their scope 3 emissions. Adore Me's vision and mission for democratizing more sustainable fashion aligns with our values, and we’re thrilled to partner with them on its journey.”
Adore Me began the implementation process with Carbonfact in November 2022 and has since fully integrated Carbonfact’s technology into its ecosystem. Carbonfact’s technology accompanies Adore Me’s set of internal tools that assess the sustainability of each design, from raw material components to the manufacturing process. These proprietary tools, explained in more detail in the company’s 2022 ESG Report, include AIM (Adore Me Impact Matrix), GAME (Green Adore Me Manufacturing Evaluation), and MAT (Material Assessment Tool).
Carbonfact helps retailers understand what drives most of their carbon footprint, what eco-design levers can be activated, and how to reconcile their product-level CO2 emissions with their company-level objectives. Carbonfact is backed by prestigious investors including Alven and Y-Combinator and works with more than 150 brands and manufacturers around the world. Its team is composed of LCA experts led by Dr. Bahareh Zamani, who co-authored the first draft of the Product Environmental Footprint Category Rules (PEFCR) for Apparel and Footwear in Europe.
“Tracking carbon footprint and decarbonizing are two of the biggest hurdles fashion brands face, as classic carbon accounting can take weeks or even months, and cost upwards of $15,000,” said Romain Liot, Chief Operating Officer at Adore Me. “Historically, there’s also been limited data available on the carbon impact that various materials have and a lack of standardization for sustainability measurement and reporting. This presents a major roadblock for retailers who manage ever-evolving product portfolios, making affordable and sustainable fashion a far-fetched goal for most. Carbonfact has made this goal attainable by democratizing and automating the LCA process, and we’re proud to be one of their first major partners on the path to decarbonizing the fashion industry.”
To further demonstrate its commitment to sustainability and broader ESG initiatives, Adore Me will publish its second annual ESG Report over the summer, which will highlight how the brand has progressed in terms of greenhouse gas emissions, particularly scope 3 emissions.
About Adore Me
Founded in 2011 as an online lingerie startup, Adore Me has evolved into a DTC lingerie and apparel brand serving women of all sizes and budgets at all phases of life. The firm is transforming the way we shop with a pioneering Home Try-On commerce service, a series of innovation-driven products, and a mission of making sustainable shopping accessible to all, becoming the first Certified B Corporation intimate apparel brand in the U.S. As of December 2023, Adore Me joined the Victoria’s Secret & Co family of brands.
Connect with Adore Me on Facebook, Twitter, Instagram, and LinkedIn.
About Carbonfact
Carbonfact is on a mission to decarbonize fashion. They do so via a Carbon Management Platform tailored to the needs of the apparel and lifestyle industry. Brands can run fast and scalable life-cycle assessments (LCA) for their entire collection and reduce carbon emissions in their supply chain. Launched in 2021, Carbonfact partners with 150+ brands and manufacturers.
Learn more about Carbonfact here or connect on Twitter and LinkedIn.
BAM for Adore Me, BAM, 1 1 (800) 433-2367, [email protected]
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