Proactive Worldwide to Partner with Mercyhurst University

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Proactive Worldwide to Partner with Mercyhurst University to Provide Competitive Intelligence Education

Proactive Worldwide (PWW), one of the world’s leading Market Intelligence (MI) companies, announces a new partnership with Mercyhurst University, a private liberal arts university in Erie, PA, to provide training on the fundamentals of competitive intelligence (CI). PWW’s comprehensive on-demand CI Blueprint℠ program, which is part of its CI Learning Lab, will be built into the curriculum of the Advanced Competitive Intelligence courses for both in-person undergraduate students and graduate students in Mercyhurst’s Department of Intelligence Studies – about 40% of Mercyhurst’s student base. Mercyhurst pioneered intelligence education and offers the largest intelligence studies program in the world.

CI Blueprint℠ will also be available to Mercyhurst’s online students, students-at-large, and alumni. The training will teach important CI skills sought by leading companies, helping prepare students for rewarding careers. Mercyhurst students and alumni will be able to enroll in the CI Blueprint℠ program at an affordable, discounted rate and participate in real-world learning. Proactive is also offering a needs-based scholarship for three students each semester, as determined by Mercyhurst, to cover their cost of the CI Blueprint℠ program.

Proactive Worldwide Co-founder and President David Kalinowski says, “A person with strong competitive intelligence knowledge and skills knows how to think analytically and strategically. That’s a talent companies place a high value on. We’re super excited about introducing Mercyhurst students to CI in the corporate world outside of the government sector, giving Mercyhurst students another path to pursue along with the practical skills that can lead to a rewarding and lucrative career.”

“We’re thrilled to Partner with Proactive Worldwide and offer our students this opportunity to learn about, and gain skills for, becoming CI professionals from a leader in the CI industry,” says Executive Director Lindy Smart, Department of Intelligence Studies at Mercyhurst University. “We’ll soon provide our students and alumni a code to apply to receive the special rate, which will also allow them to take the Program and earn certification.”

Students who pass a 54-question knowledge test after completing the CI Blueprint℠ program will automatically receive a digital badge illustrating they have earned the “Competitive IQ Certification” in the Foundations of MI/CI from SCIP (Strategic and Competitive Intelligence Professionals), the leading global non-profit organization in the CI space and a partner of PWW.

Proactive Worldwide places a strong emphasis on education. The firm launched its CI Learning Lab ( in 2022, a subscription-based, on-demand resource accessible anywhere in the world for people eager to develop competitive intelligence knowledge and skills, enabling them to learn at their own pace to advance their careers and their organizations’ CI function. They will also be eligible to receive certification.

Kalinowski is an award-winning, recognized leader in CI. He annually teaches “Fundamentals of MI/CI” for SCIP’s certification program and trains the CI industry in the Americas, EMEA, and APAC on core CI skills. He has co-authored two books—most recently, The CI-Driven CEO—to promote understanding and acceptance of competitive intelligence as an essential capability for every successful business.

About Proactive Worldwide
Proactive Worldwide is one of the world’s leading market intelligence companies helping top-tier organizations understand vulnerabilities, better predict market shifts, and plan for growth with confidence by leading various scenario planning and strategic war games. PWW examines competitors, suppliers, customers, regulatory issues, and more—through advanced competitive, market, and customer intelligence—to deliver a holistic picture of the decision-making environment with far-reaching perspectives that uncover hidden opportunities and identify key threats. With more than 28 years of experience, PWW leverages proprietary methodology, a deep bench of researchers and analysts, and in-house industry specialists to produce insights that have real impact. Learn more Proactive Worldwide.

About Mercyhurst University Intelligence Studies
Mercyhurst University Intelligence Studies graduates in-demand, entry-level analysts who are skilled in preparing assessments based on the collection, correlation and analysis of intelligence data for employers both in government and private sectors, especially those in business, law enforcement, national security and the military. This unique and academically challenging multidisciplinary program combines a liberal arts core with a foreign language or computer requirement, as well as national and international studies, an internship experience, and intelligence courses.

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Kelley Loiacono