X Games Aspen 2023 Announces Sponsors & Brand Experiences for Fans

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Jeep®, Monster Energy and Pacifico® on Board to Hit the Slopes

Jeep at X Games Aspen 2022

“There’s a reason our sponsors return to X Games properties year over year: we have a proven connection between X Games sponsorships and fan affinity to the brands that partner with us,” said Valerie Ryan, Director of Partnerships, Event Marketing & VIP Experiences.

X Games Aspen 2023 returns to Buttermilk mountain with returning official sponsors Jeep® Brand, Monster Energy and Pacifico.

The event is also supported by additional brands to include: St Huberts The Stag, Relyk, Ski-Doo, Kodiak Cakes, Mountain Waste & Recycling, To Write Love On Her Arms, Xfinity, Action Trackchairs, Home Team BBQ, and Aspen Mini Donuts.

Elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.

“There’s a reason our sponsors return to X Games properties year over year: we have a proven connection between X Games sponsorships and fan affinity to the brands that partner with us,” said Valerie Ryan, Director of Partnerships, Event Marketing & VIP Experiences. “Our sponsors are less business partners and more families who have an active role in how they are positioned on-site and in our linear/digital broadcasts. Instead of simply putting a Jeep alongside a competition course, we make them part of the competition course.”

The Jeep brand is the official automotive partner of X Games Aspen and has naming rights to the "Jeep Slopestyle Course." It’s also important to note the company is celebrating 20 years with X Games Aspen and is the longest partnership in X Games history! There will be have multiple Jeep vehicles on site for fans to view and experience and new this year at X Fest Snow is the Jeep Theater, which will provide an area for fans to chill and watch the event coverage. The “Jeep Golden Grille,” will also be presented to the “Best in Snow,” winner.

"Our 20-year partnership with the X Games has provided an authentic venue for the Jeep brand to engage with sports and like-minded outdoor enthusiasts who share an uncompromising desire to seek adventure and blaze their own path, one that isn't defined by boundaries," said Jim Morrison, senior vice president and head of Jeep Brand North America. "Fans will have the opportunity to interact with our electrified Jeep 4xe lineup on site of the highly anticipated winter event, including the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe, and we look forward to again honoring the 'Best in Snow' X Games athlete with our signature Jeep Golden Grille Award.”

Monster Energy is returning as the official energy drink of X Games Aspen and as the title sponsor of "Monster Energy SuperPipe." Along with their entitlement, the brand will feature a multi-level on-site fan experience in X Fest, where spectators can meet sponsored athletes, sample product, and engage with the brand in a more immersive experience. Monster has partnered with X Games since 2014 and has been synonymous with action sports and the action sports lifestyle since their inception. Monster-sponsored athletes combined to earn 52 medals at the three X Games events in 2022.

Pacifico is the official Beer of X Games Aspen and sponsor of Men's and Women's Snowboard Big Air. They will have an Airstream on-site with photo opportunities and an option to purchase Pacifico beer.

St Huberts The Stag is the wine sponsor of X Games Aspen, with exclusive on-site pouring rights at the event. They are also the entitlement sponsor of St Huberts The Stag XIP Lounge, a multi-level luxury hospitality structure that is part of the larger X Games XIP program. In addition, St Huberts The Stag will feature a viewing platform for X Games Guests at the base of Big Air.

The X Games Aspen event has delivered the world’s most progressive action sports content and unique festival experience for fans on-site and around the globe since 2002. The 2023 edition of X Games Aspen will further that legacy with a new chapter to elevate the event to become something everyone must attend in person or watch either live on ESPN/ABC or for free across streaming partners Twitch and YouTube.

Located at the base of the Slopestyle and SuperPipe courses, X Fest Snow features daily live DJ performances, beer and wine concession stations, three interactive parks, photo opportunities, giveaways, and the all-new X Games Wall of Fame. In addition to X Fest Snow, fans can browse partner activations, meet their favorite athlete, purchase official X Games Aspen merchandise, and stop in for a drink at one of two beer and wine gardens located around X Fest.

As always, X Games Aspen 2023 competitions, music performances, and X Fest are free to the public. Those wishing to elevate their experience can purchase Superfan, XIP, and XIP Lux passes. For more information, please visit http://www.xgames.com.

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Heather Krug
X Games
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