Oomph! Sweets will delight the crowds at Natural Products Expo West with its line of Michelin-Star-Chef-crafted candies and an exclusive first look at its newest offerings
LOS ANGELES, March 2, 2023 /PRNewswire-PRWeb/ -- Oomph! Sweets, a line of low-sugar candies made with functional benefits, will introduce a new format of its fan-favorite Chews for the first time at Natural Products Expo West on March 8-10, in Hall A, Booth #685. Showgoers will sample Mini Chews, an easy-to-devour 5-gram square-shaped sweet, in nostalgia-inducing flavors: Dark Chocolate, Lemon, Passion Fruit and Green Apple.
With Michelin-Star Chef Paul Shoemaker's meticulous commitment to flavor in each bite, Oomph! Sweets Chews and Gummies are crafted with intention — packed with all natural ingredients with functional benefits like Cherry Acerola, Lion's Mane and Apple Cider Vinegar — and inclusion, with all offerings being vegan, gluten-free, keto-friendly, low-calorie (110 calories or less), low-sugar (1g of sugar or less), low carb (4-6g net carbs), allergen-friendly, and made with all-natural ingredients.
Since debuting at Expo East in September, Oomph! Sweets has successfully expanded its DtC footprint, offering the full lineup of larger format (1.7 oz) Chews on Amazon, with Gummies — current offerings include Pineapple, Cherry and Watermelon — to follow.
Amazon insights, along with Shopify data have provided a direct line of sight into customer feedback, prompting the brand to test new innovations consumers will love.
"We felt the excitement and support of the natural products community at our Expo East debut, just after launching the brand in fall of 2022, and look forward to showing up in an even bigger way with our hometown advantage in Southern California" said Michael Lewis, founder and general manager at Oomph! Sweets. "While we're still a startup by industry standards, the partnerships we've had since day one have been the wind in our sails, and have quickly progressed Oomph! into full-grown mode in just a few short months. We're spending the rest of the year focused on innovation, starting with Mini Chews and followed by new flavors on the horizon, while also investing in the infrastructure to support our highly-anticipated retail launches."
With support from Science, Inc., and a laser focus on formulations, formats and floorspace in 2023, Oomph! is poised to become a power player in the booming U.S. confectionery market, the value of which topped $38 billion in 2022.
Oomph! Sweets have an SRP of $4/bag and are currently available for direct purchase via http://www.oomphsweets.com and Amazon, with availability in-stores coming late 2023. To learn more, follow along on Instagram and TikTok (@oomphsweets).
About Oomph! Sweets™
Delivering delight to everyday moments, Oomph! Sweets was born out of a passion for candy and a desire for 'better.' Its two lines of low-sugar candies, formulated by Michelin-Star Chef Paul Shoemaker, are individually-wrapped Chews and Gummies that offer just the right balance of feel-good nostalgia and exciting novelty, no matter the time or the place.
Reminiscent of time-honored treats like tootsies and taffies, Oomph! also brings a modern makeup of functional ingredients — like Acerola Cherry, Lion's Mane and Apple Cider Vinegar — and innovative, non-artificial sweeteners to satisfy confectionary cravings.
Learn more and shop now at http://www.oomphsweets.com.
Grand View Research | U.S. Confectionery Market Size, Share & Growth Report, 2030
Media Contact
Lindsay Brennan, Oomph! Sweets, 1 8452645664, [email protected]
SOURCE Oomph! Sweets
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