Ford and Skydeo have just announced the launch of TruckSegment.com, a revolutionary tool that makes it easier and more cost-effective to reach truck buyers on TikTok, Instagram, and via Demand Side Platforms (DSPs). This new service provides automobile manufacturers, their agencies and ad platforms with the data and insights they need to accurately target truck buyers across multiple digital channels.
NEW YORK, April 7, 2023 /PRNewswire-PRWeb/ -- TruckSegment.com offers comprehensive audience data on truck purchasing behavior, allowing brands to understand what drives buyers in the segment, who is buying trucks and what influences buying decisions. With this knowledge, companies can develop effective marketing campaigns that better resonate with their target audience.
Mike Ford, Skydeo CEO said "According to our customers, Skydeo's leadership position in automotive segments makes it easier and more cost effective for auto brands to reach their target audience". The launch of TruckSegment.com at the New York Auto Show - Marketing Automotive is a great example of how Skydeo is innovating digital advertising for automobile brands. In addition to providing valuable insights into truck buying behavior, TruckSegment.com also enables auto brands to optimize their campaigns by understanding the customer persona by each model type, identifying those future customers and driving engagement and leads across multiple ad channels.
By leveraging the power of data science combined with proprietary algorithms developed by Skydeo's team of experts, TruckSegment.com allows businesses to make informed decisions about their campaigns quickly and accurately while remaining within budget constraints.With its comprehensive suite of features designed specifically for automobile manufacturers, agencies and ad platforms alike, TruckSegment.com is set to revolutionize the way auto brands reach their target audiences online.
TruckSegment.com Brands include: BMW, Buick, Cadillac, Chevrolet, Chrysler, Datsun, Dodge,Ford, GMC, Honda, Land Rover, Lexus, Nissan, Ram, Toyota and more. Segments include truck and auto owners by make, model, vehicle type as well income, credit, net worth, and demographics.
About Skydeo: Skydeo is a leading provider of insights and audience segments for paid social, programmatic and CTV. https://skydeo.com
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Kaylee Sye, Skydeo, 1 512-900-8390, [email protected]
SOURCE Skydeo
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