Travel Content Creators From Around the Globe Experience Suzhou Culture at TBEX Europe

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Music, dance, and traditional costumery from Suzhou took center stage at the Travel Bloggers Exchange Conference in Kalamata, Greece, from May 8 - 11.

More than 400 content creators, bloggers, and travel industry professionals descended on Kalamata, Greece, May 8 – May 11, for TBEX Europe, where Suzhou Municipal Bureau of Culture, Radio, Television and Tourism showcased the city’s rich culture throughout the 4-day event.

Attendees of this hotly anticipated annual conference had the opportunity to learn about Suzhou through instrumental performances of the guzheng, erhu, and yanquin; dance performances by Athens-based Sino-Hellenic Performing Arts Alliance that reflected Suzhou and the Jiangnan region; and Pingtan lyrical storytelling in Suzhou dialect.

These traditional performing arts doubled as an outlet to educate TBEX attendees on Suzhou’s silk making heritage. Dancers were outfitted in handmade Hanfu costumes of Suzhou silk representing the four seasons created by Shu-Mo Consulting Studio, courtesy of the Suzhou Silk Museum. Traditional style fans, Beizi outer coats, and Ru Qun skirts were integral parts of the costumery representing the simple and elegant fashion of the Han Dynasty.

PTG Consulting, Suzhou’s international marketing agency for English-speaking U.S., Canadian, and European markets, was on hand at TBEX Europe to meet with attendees one-on-one and discuss the important role silk plays in Suzhou’s culture and promote silk-focused tourism attractions including the No.1 Silk Factory, Suzhou Embroidery Institute, and more.

“We were thrilled to be a part of TBEX Europe in Kalamata to showcase the arts and culture of Suzhou,” said Katie Leslie of PTG Consulting, who attended the event on behalf of Suzhou. “We forged many valuable connections, and we look forward to welcoming many of these creators in Suzhou very soon.”

For more information about Suzhou’s participation in TBEX Europe, visit the destination’s social channels.

About Suzhou
For more than 2,500 years, Suzhou has been known as a center of arts and culture. Intellectuals, artists, and high profile public figures have long been drawn to the city’s romantic canals and stunning classical gardens, nine of which have been designated a UNESCO World Heritage Site. Performing arts including the Kunqu Opera and Pingtan storytelling originated in Suzhou, and the city is also important to the design and fashion worlds as a center for silk making and embroidery. In addition to its arts and culture, Suzhou is home to plentiful natural areas that allow for boundless outdoor activities. Visitors seeking Suzhou’s modern side will find five-star hotels, the iconic Lake Jinji, limitless shopping, and China’s largest overwater Ferris Wheel in the upscale and contemporary SIP District. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums.

Suzhou is located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai. Suzhou is easily accessible via direct air service from North America and Europe to Shanghai Pudong International Airport (PVG.) and is well connected with nearby cities including Shanghai, Hangzhou, and Nanjing by frequent high speed trains.

For more information on Suzhou, visit, and follow the destination on Instagram, Twitter, Facebook, and YouTube.

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Kathleen Leslie