Engel & Völkers Continues Franchise Expansion in Florida Panhandle with New Shop in Tallahassee

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Engel & Völkers expands luxury real estate services to Tallahassee with franchisee Carrie Cason

Engel & Völkers expands luxury real estate services to Tallahassee with franchisee Carrie Cason

The success we've achieved in Gainesville has shown us that there is a strong demand for high-quality luxury service in North Florida, and we are excited to fill that void in Tallahassee.

Engel & Völkers Florida today announced its latest franchise expansion in the Florida Panhandle region with the addition of a new shop in Leon County called Engel & Völkers Tallahassee. Existing franchisee Carrie Cason secured the territory as part of her regional development plans in North Florida. A retail location search is underway, with an anticipated grand opening in the second quarter of 2024. In the meantime, Cason has begun talent attraction initiatives to recruit local top-producing agents.

“We are thrilled to bring the Engel & Völkers brand to Tallahassee and provide our signature luxury service to this dynamic city," said Cason, License Partner of Engel & Völkers Tallahassee. "The success we've achieved in Gainesville has shown us that there is a strong demand for high-quality luxury service in North Florida, and we are excited to fill that void in Tallahassee.”

The decision to enter the Tallahassee market stems from the exceptional success and positive reception garnered by Engel & Völkers in Gainesville, led by Cason. Recognizing the potential in Tallahassee's vibrant market, she seized the opportunity to bring her luxury real estate services to this unique city. With its distinctive blend of college and government cultures, Tallahassee perfectly aligns with Engel & Völkers' core values of delivering personalized, boutique service while leveraging its global marketing reach.

”When we have a great franchise owner and operator like Carrie we want to support them in growing into other markets,” said Peter Giese, CEO, Engel & Völkers Florida. “Carrie from the onset of joining us has demonstrated a true understanding that luxury is not a price point but a level of service and we are thrilled she is expanding from Gainesville to open up our first ever shop in Tallahassee to deliver a new level of marketing prowess and service to top performing agents and their clients in this market.”

Looking ahead, Engel & Völkers Tallahassee aims to replicate the success achieved in Gainesville. In their first year of operation, Engel & Völkers Gainesville ranked among the “Top 10 Producing Brokerages” in the local MLS, with nine agents in the top 25-percent of the Gainesville-Alachua County Association of REALTORS®. Their goal is to establish a shop location in Tallahassee by 2024, further solidifying their presence in the market.

"There are many home-grown, local brokerages that produce on the level of national brands,” said Cason. “At Engel & Völkers, we combine the benefits of both types of brokerages. We provide a big brand's access and global marketing reach without compromising the boutique, luxury service provided by a local expert.”

The real estate market in Tallahassee for 2023 is anticipated to be vibrant and active. With a robust local economy driven by the presence of the state government and prestigious universities, the demand for homes remains high. Limited inventory and sustained buyer interest are expected to drive appreciation in home values. Tallahassee's appealing neighborhoods, excellent school districts, and abundant outdoor recreational opportunities continue to attract both local residents and out-of-state buyers. As Engel & Völkers expands into the market, they are well-positioned to meet the growing demand for luxury properties in this bustling capital city.


Press contact:
Kaitlin Weigelt, Marketing and Brand Manager
Email: Kaitlin.Weigelt(at)evrealestate.com
Tel: (239) 348-9000

About Engel & Völkers:
Engel & Völkers is a global luxury real estate brand. Founded in Hamburg, Germany, in 1977, Engel & Völkers draws on its rich European history to deliver a fresh approach to luxury real estate in the Americas with a focus on creating a personalized client experience at every stage of the home buying or selling process. Engel & Völkers currently operates approximately 290 shop locations with over 6,400 real estate advisors in the Americas, contributing to the brand’s global network of over 16,500 real estate professionals in more than 30 countries, offering both private and institutional clients a professionally tailored range of luxury services, including real estate and yachting. Committed to exceptional service, Engel & Völkers supports its advisors with an array of premium quality business services; marketing programs, and platforms; as well as access to its global network of real estate professionals, property listings, and market data. Each brokerage is independently owned and operated. For more information, visit http://www.evrealestate.com.

About Engel & Völkers Florida:
Engel & Völkers Florida is the Master License Partner of the global luxury real estate brand Engel & Völkers in the state of Florida. Recognized for uniquely recruiting, training, and equipping some of the top professionals in the real estate industry, Engel & Völkers Florida’s exclusive business model positions its franchisees at the top of the premium market to gain market share and support their bottom line. The company represents franchise locations in 41 markets: 30A Beaches, Amelia Island, Belleair, Boca Raton, Bonita-Estero, Cape Coral, Clermont, Delray Beach, Destin, Fort Lauderdale, Fort Myers Central, Fort Myers Downtown, Gainesville, Islamorada, Jacksonville, Jacksonville Beach, Jupiter, Madeira Beach, Marco Island, Melbourne Beachside, Melbourne Central, Melbourne Downtown, Miami, Miami Coconut Grove, Neptune Beach, New Smyrna Beach, Ocala, Olde Naples, Orlando Dr. Philips, Palm Coast, Pompano Beach, Ponte Vedra Beach, Punta Gorda, San Marco, Sarasota, South Beach, South Tampa, St. Augustine, St. Pete, St. Pete Beach, Stuart, Tallahassee, Tampa Downtown, Venice Downtown, Vero Beach, and Wellington.

Engel & Völkers Florida is continuing to strategically strengthen and expand its presence in premium real estate markets across the state of Florida. If you would like to know more about the Engel & Völkers brand or how to join its global network—which is known for demonstrating competence, exclusivity, and passion, feel free to call our corporate office, located at 633 Tamiami Trl N, Suite 201, Naples, FL 34102 USA. Tel: +1 239-348-9000. For more information about Engel & Völkers Florida, please visit http://www.florida.evrealestate.com.

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Kaitlin Weigelt

Linzee Werkmeister