Achieves highest possible scores across 15 criteria in Q2 2023 report by Independent Research Firm
CHICAGO, May 31, 2023 /PRNewswire-PRWeb/ -- dscout, the end-to-end human experience research platform, has been named a Leader in "The Forrester Wave™: Experience Research Platforms, Q2 2023: The Seven Providers That Matter Most And How They Stack Up."
Authored by AJ Joplin, Forrester Senior Analyst, CX Research Practices and Tools, with contributions from Ian Jacobs, Angela Lozada and Shayna Neuburg, this 25-criterion evaluation identifies the most significant providers of Experience Research Platforms (XRP).
Among other points, the report notes that:
- "The dscout product is a great fit for organizations that want to perform deep research on a user-friendly platform."
- "The dscout platform is designed for flexibility and ease of use by research practitioners and research novices alike."
- "[dscout's] specialty is the quality of its study participants. Power users can build screeners and identify participants using a variety of attributes, including the proprietary 'expressiveness' filter designed to ensure researchers can identify engaged participants before asking them to participate in their studies."
- "…dscout now offers capabilities that stretch into multimodal moderated and unmoderated studies."
- "dscout excels in customer-centered innovation, expert professional services, and substantive expert knowledge via its People Nerds blog."
- "[dscout] will respond to customer requests for expanded evaluative study capabilities, increased automated analysis, and expansion of its global presence."
"We believe our Leader ranking from Forrester validates that dscout is a leader in its field, with a comprehensive platform that meets a wide range of research needs," said Michael Winnick, Founder and CEO, dscout. "What sets dscout apart is its unique combination of quality participants (with the option for hand-picked control), flexible fielding options for timeline and n-size, and ease of use for both expert and novice researchers. We back that with stellar support and professional services, as well as the ability to involve stakeholders at any point during the process through easily created video highlights that bring insights to life. In addition, receiving the highest scores possible in the innovation and community criterion means for us that people can trust in dscout long-term to build the tools they need with their input and expertise."
"The Forrester Wave™: Experience Research Platforms, Q2 2023" evaluates Leaders, Strong Performers, Contenders, and Challengers. dscout is ranked as a Leader for the strength of its current offering and strategy.
Forrester recommends that Experience Research Platform customers should look for providers that 1) Seamlessly enable access to research participants, 2) Offer flexible study types in both moderated and unmoderated formats, 3) Accelerate data synthesis with thoughtful analysis capabilities.
In Forrester's evaluation, dscout earned the highest possible rating in 15 criteria, including:
- Manage Participants (organizing and building a panel for recruitment)
- Create studies (guidance in mixed-method research)
- Manage data (creation and sharing of video reels and study results)
- Supporting products & services (to enhance end-to-end customer experience)
- Innovation (focused on new ways to provide value to clients)
- Community (promoting learning, collaboration, and sharing of best practices)
"From recruiting to fielding to bringing insights to life across the organization, dscout has built a competitive end-to-end experience research solution equipped to accelerate growth for both current customers and new market segments," said Zachary Hanz, Director of Product Marketing, dscout.
For additional information about dscout, please visit https://dscout.com/. Click here to read "The Forrester Wave™: Experience Research Platforms, Q2 2023."
About dscout
dscout's experience research platform helps businesses capture high-quality human insights with the industry's most flexible and powerful research tools. The dscout platform supports the entire research lifecycle, from general exploration to informed discovery to evaluative testing. Dscout empowers researchers to recruit, field, manage, analyze, and share quality insights with a greater degree of flexibility, control, speed, and impact. dscout's Recruit feature enables researchers to find great participants, quickly and easily. Express blends quantitative and qualitative research to provide meaningful answers in less time. Live offers a way to host more powerful 1:1 sessions from anywhere, anytime. Diary captures in-the-moment insights over time. For more information, please visit https://dscout.com/.
Media Contact
Kate Johnson, dscout, 1 (312) 880-9715, [email protected]
Rebecca West, Helium Communications, (415) 260-6094, [email protected]
SOURCE dscout
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