Arey, the first functional beauty brand to target grey hair with a clean, proactive, science-driven approach, is debuting their first retail partnership with Credo Beauty. Arey has created an entirely new category in haircare — a proactive solution for aging hair, with a focus on grey hair, and the brand's products, which all meet The Credo Clean Standard, are formulated with vitamins, minerals, antioxidants and a clinically efficacious peptide (their patent-pending Arey Mela-9™ Complex) to slow and repigment greys, with the added benefit of growing thicker, fuller, softer, and healthier hair.
LOS ANGELES, June 1, 2023 /PRNewswire-PRWeb/ -- Arey, the first functional beauty brand to target grey hair with a clean, proactive, science-driven approach, today announced their first retail partnership with Credo Beauty, the innovative clean beauty retail authority.
Known as The Wrinkle Cream of Haircare™, Arey was co-founded in 2020 by CEO Allison Conrad, a leading entrepreneur who ideated the company based on her own hair journey, and celebrity hairstylist Jay Small. Along with a team of medical advisors including internal medicine MDs, dietitians and chemical engineers, they ultimately created an entirely new category in haircare — a proactive solution for aging hair, with a focus on grey hair.
"As a consumer I've always trusted and relied upon professional recommendations. When I saw my first grey hair, I went to my hairstylist (and now business partner), Jay, for advice. His suggestion to avoid dyeing my hair, along with learning that only 30 percent of grey hair is genetic, is what lead us on the journey to develop a proactive, science-backed approach toward aging hair that allows you to delay the grey from the inside-out and outside-in," said Allison Conrad, co-founder of Arey. "Credo's commitment to clean beauty makes them the perfect retail partner for us, and we're thrilled to be able to combine forces with a trusted brand like Credo and share this knowledge and education with their customers, as well as be on shelves with other amazing brands we shop and admire."
Debuting with their daily supplement, Not Today, Grey, in 2021, Arey now offers a full line of clean, innovative haircare products that get to the root of the problem, formulated with vitamins, minerals, antioxidants and a clinically efficacious peptide (their patent-pending Arey Mela-9™ Complex) to slow and repigment greys — with the added benefit of growing thicker, fuller, softer, and healthier hair.
All of Arey's products meet The Credo Clean Standard, which is the strongest clean standard defined by the nexus of safety, sourcing, sustainability, and ethics, with a through-line of transparency. Their products only include ingredients that are backed by science and have proven efficacy.
"Credo is extremely selective on the brands we carry, and the bar is set very high. Compliance with our rigorous standards is a must, and beyond that they must show innovation on both the product efficacy and sustainability side," said Annie Jackson, co-founder of Credo Beauty. "Arey meets both, and beyond that shows first-in-market technology. It's so exciting and such an amazing solution to offer our customers. We are thrilled to partner with Arey at Credo."
Because of Arey's commitment to looking at the aging process of hair in a different way — with curiosity, science and optimism, not fear, shame or guilt, they've created a brand that's truly connected with customers and their personal haircare journeys. Tapping into a clear demand, the brand has experienced 1100% YOY growth since its 2021 inception. Products are available via one-time purchase or subscription basis. With the latter, Arey saw 975% subscription growth in the last year, making up over 70% of their revenue.
"We launched Arey online two years ago and have seen amazing traction in creating an entirely new category in haircare, and we are really looking forward to people having the opportunity to touch, feel (and smell!) our products in real life," continued Conrad. "Because our concept is so new and innovative, we are excited to have the ability for customers to learn about the products with Credo's experienced associates in-store and try the products that are best for them."
Arey will be available at all Credo locations nationwide, as well as on credobeauty.com, with the following products: Arey's daily supplement, Not Today, Grey, To The Root Serum, Wash Shampoo, Smooth Conditioner, Live In Mist and Wait A Sec dry shampoo. Additionally, two new products will launch at the retailer in the coming months.
For more information on Arey, please visit http://www.areygrey.com.
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About Arey:
Launched in 2020, Arey offers pro-active, science-driven products formulated with vitamins, minerals, antioxidants and peptides to help delay and re-pigment grey hair from the inside-out and outside-in, while also helping you grow thicker, fuller, healthier hair overall to consumers in North America and Canada. With eight products in their portfolio, the company's direct-to-consumer, subscription-based business model provides an easy refill plan, ensuring consumers are able to easily maintain a continued high level of hair health. For more information, please visit arey.com and follow @areygrey social media for updates.
About Credo Beauty:
Credo was founded in 2015 in San Francisco by beauty industry veterans, Annie Jackson, and the company's late visionary, Shashi Batra. Credo currently operates a robust online business, along with 13 stores across the country. The company's trailblazing brand standard, The Credo Clean Standard™, is actively building a cleaner, more sustainable, more ethical beauty industry.
Media Contact
Megan Shockney, Chloette PR for Arey, 1 8584423492, [email protected]
SOURCE Arey
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