451 Research Releases Inaugural Voice of the Enterprise Survey on Data & Analytics
The next two years will see a dramatic change in the IT environments used to deploy data platforms and services, and this new survey provides an invaluable perspective of the strategies of the most and the least data-driven
NEW YORK, Nov. 14, 2018 /PRNewswire-PRWeb/ -- 451 Research, leading technology analyst and advisory firm, today released the results of a new Voice of the Enterprise survey focused exclusively on data and analytics. The survey highlights the growing importance of data, with more than 75% of enterprises seeing data as becoming more important to their organizations during the next 12 months.
Data – and the rapid processing of it – enables companies to better realize the promise of digital transformation, operational efficiencies and competitive advantage. A large majority of enterprises are seizing the opportunity and investing in data processing and analytics technologies: 84% of respondents indicate that at least some of their organizations' decisions are driven by data.
However, the results also reveal distinct differences between the most data-driven companies – the Data Drivers – and the least data-driven – the Data Drifters. The survey results indicate that 63% of the most data-driven companies point to enhanced competitive advantage as a significant benefit versus 34% of the least data-driven respondents. Those who own the data and can rapidly convert it into business insight will win.
"All companies are looking to invest in data processing and analytics, with a view to becoming more data-driven," said Matt Aslett, Research Vice President at 451 Research. "This is likely to have a significant impact in terms of their ability to survive and thrive in competitive environments, with Data Drivers appearing to be at an advantage. Providers of data processing and analytics products and services need to consider the differences between Data Drivers and Data Drifters as they develop strategies and tactics optimized to engage with companies at different stages of digital transformation."
The Voice of the Enterprise: Data & Analytics 2018 survey can support vendors and service providers as they work to gain insight into customer sentiment around adoption and spending; vendor preferences; and the ways in which enterprises are leveraging data, AI and analytics in their business operations. The survey results provide the accurate, consistent and granular insight clients need to calibrate their product, marketing, sales or investment strategies.
For more insight from Matt Aslett regarding Data & Analytics, you can read this Market Insight Spotlight report.
To request a media briefing on the Voice of the Enterprise: Data & Analytics 2018 survey results, email [email protected].
Contact your sales representative or email [email protected] to find out how you can access the survey results.
About Voice of the Enterprise (VotE): Data & Analytics
Voice of the Enterprise: Data & Analytics provides you with actionable data and insight, as well as a broad, integrated view of enterprise adoption of data platforms and analytics products and services and their underlying business and technology drivers. This Voice of the Enterprise: Data & Analytics survey was completed during August and September 2018. Data was collected via roughly 550 web-based surveys conducted with IT end-user decision-makers around the world from small, midsize and large enterprises in both private and public sectors. This research includes comprehensive, survey-driven analyst reports with customizable data deliverables. The survey represents approximately 1,000 responses from pre-qualified IT decision-makers primarily based in North America and Europe, and provides comprehensive, survey-driven analyst reports with customizable data deliverables.
About 451 Research
451 Research is a leading information technology research and advisory company focusing on technology innovation and market disruption. More than 100 analysts and consultants provide essential insight to more than 1,000 client organizations globally through a combination of syndicated research and data, advisory and go-to-market services, and live events. Founded in 2000 and headquartered in New York, 451 Research is a division of the 451 Group. Learn more and connect with 451 Research on Twitter and LinkedIn.
SOURCE 451 Research, LLC
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