ASI Association Survey: Member Engagement Stagnant/Declining for 40%

A recent survey of mid- and large-sized association executives conducted by independent IMTS Global Research and sponsored by Advanced Solutions International (ASI) — the largest, privately-owned global provider of not-for-profit software — reveals 41% of these associations have stagnant or declining membership levels and 40% report stagnant or declining engagement. The 2014 Member Engagement & Performance Survey report identifies four key trends and strategies to help associations turn these numbers around.

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ASI
Data siloes and a lack of integration between the association website and member management system can have an enormously detrimental effect on engagement and organizational performance levels.

Alexandria, VA (PRWEB) July 08, 2014

Advanced Solutions International (ASI), the largest, privately-owned global provider of not-for-profit software, today announced the results of a recent survey of association executives conducted by independent IMTS Global Research. The ASI-sponsored 2014 Member Engagement & Performance Survey identifies key priorities and challenges that associations are facing and provides strategies to help resolve them. Read the report: http://www.advsol.com/MemberSurvey.

IMTS conducted live phone interviews with senior-level executives concerned with improving operational performance at 154 mid- to large-sized associations in the United States with operating budgets of $2.5 million or more. The survey posed 10 questions related to membership levels, engagement, organizational goals, and the greatest challenges to meeting those goals.

ASI is releasing the results of the survey along with best-practice tips the company has uncovered from working with approximately 4,000 clients around the world to help associations get the most from the report findings.

“This survey has substantiated what we’ve been hearing anecdotally from clients for some time -- data siloes and a lack of integration between the association website and member management system can have an enormously detrimental effect on engagement and organizational performance levels,” said Edward Wendling, Global Director of Marketing. “We plan to continue to monitor these issues and share our findings with the association community on a regular basis.”

About IMTS
Based in Austin, Texas, IMTS Global Research is a professional services company with 15 years of experience in providing marketing research and analytics projects for private and publicly traded firms across various industries. Learn more at http://www.imtsus.com.

About ASI
Advanced Solutions International (ASI) is a recognized global, industry thought leader that focuses on helping associations and not-for-profits increase operational and financial performance through the use of best practices, proven solutions, and ongoing client advisement. Since 1991, ASI has served nearly 4,000 clients and millions of users worldwide, both directly and indirectly through a network of over 100 partners, and currently maintains corporate offices in the USA, UK, Canada, and Australia.

ASI is the provider of iMIS 20, an Engagement Management System that enables organizations to engage members, donors, and other constituents anytime, anywhere, from any device. It includes constituent relationship management, commerce management, member self-service, online fundraising, social engagement, private communities, and mobile access in one seamless cloud-based system. Constituents — as well as staff — can access the complete system from a web browser. Plus, iMIS 20 has the flexibility to work with an existing Content Management System (CMS) or — for many organizations — the power to manage their entire website.


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