Acquiro Introduces Social Media Marketing/Retargeting Solution

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LeadMATCH On-Demand Social Edition, a new cloud-based solution, enables companies to accurately target prospects and customers on social media

“Finally a product that harnesses the power of social media marketing."

With its charter and focus of improving marketing data quality for today’s sales and marketing teams, Acquiro, a data quality management vendor launched earlier this year, announced today the release of its newest product, LeadMATCH On-Demand Social Edition. LeadMATCH On-Demand Social Edition was designed to enable companies to target their B2B audience via social media platforms.

The new solution complements Acquiro’s existing successful SaaS products, LeadMATCH and LeadCARE, which early adopters Talend and TIBCO are already reaping the benefits in increased ROI.

The design of LeadMATCH On-Demand Social Edition was inspired by the company’s customers requesting a solution that enabled them to retarget to B2B prospects and customers via Social Media channels which is only achieved via the personal email route. “Our customers got very animated when they heard we could find the private email from a validated B2B prospect or customer,” said Michael Whife, CEO, Acquiro. “We always try to develop solutions that customers need and this paves the way for companies to finally retarget accurately what they have done for years using traditional B2B lead generation programs. And, it finally harnesses the power of Social Media.”

LeadMATCH On Demand Social uses deep web-scanning and proprietary data-matching technology to match corporate contacts to their social media profiles.

Acquiro was formed to solve the marketing data quality problems experienced by large and mid-size B2B companies around the world. We create powerful end-to-end enterprise software solutions that forensically filter, reconstruct, cleanse, de-dupe and enrich company and contact information resulting in a dramatic increase in sales opportunities and ultimately revenue.

Acquiro launched in May of 2016 as part of the Selling Simplified Group. With headquarters in Greenwood Village, Colorado, Acquiro is a global organization with regional offices in California, London, Singapore, and Pune, India.

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Jackie Vendetti
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Mark Elder
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