Alex’s Lemonade Stand Foundation Kicks Off Alex’s Million Mile – Run. Walk. Ride. with Labor Day 5k Run in New York City’s Hudson River Park

Runners, Walkers, and Cyclists Nationwide Encouraged to Make Every Mile Matter During September’s National Childhood Cancer Awareness Month

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My daughter has lived with cancer almost all her life. I would go to the ends of the Earth to find a cure for her. Together, we can log a million miles - that’s 40 trips around the planet – to help fund critical research that could lead us to that cure.

Norwalk, CT (PRWEB) August 27, 2014

Inspira Marketing Group is encouraging runners, walkers, and cyclists of all abilities to go the distance this September by logging their miles as part of the Alex’s Million Mile – Run. Walk. Ride. initiative, hosted by Alex’s Lemonade Stand Foundation (ALSF) to raise funds and increase awareness of childhood cancer. September represents National Childhood Cancer Awareness Month. To kick off this year’s Alex’s Million Mile, Inspira Marketing Group has teamed up with event founder ALSF to host a 5k kickoff event in New York City’s historic Hudson River Park this Labor Day, Monday September 1.

Who:     Runners, Walkers and Cyclists
What:     2014 Alex’s Million Mile – Run. Walk. Ride. Kickoff 5K Race
Where:     Pier 46, Hudson River Park, New York, New York
When:     Labor Day, Monday, September 1, 2014, 11:00 a.m. EST
How:     Participants can register for free by visiting: http://bit.ly/AMMKickOff

“This kick-off event is a great way to start logging life-changing miles for a cause that touches so many families like mine,” said Inspira Marketing Group founder Jeff Snyder. “My daughter, Kennedy, has lived with cancer almost all her life. I would go to the ends of the Earth to find a cure for her. Together, we can log a million miles – that’s 40 trips around the planet – to help fund critical research that could lead us to that cure.”

In addition to this kick-off event, individuals and teams interested in logging miles for Alex’s Million Mile – Run. Walk. Ride. can register and learn more at http://www.AlexsMillionMile.org where supporters can follow the challenge with regular miles and donation updates, and social media coverage via hashtag #Journey2aMillion.

About Alex’s Million Mile – Run. Walk. Ride.:

The brainchild of Alex’s Lemonade Stand Foundation Co-Executive Director, Jay Scott, a running enthusiast, Alex’s Million Mile invites ambitious individuals, as well as teams, to pledge to run/walk/ride and contribute to the one million mile goal during Childhood Cancer Awareness Month. Drawing from the inspiration of Foundation creator Alexandra “Alex” Scott, who set out to raise $1 million through lemonade stands in 2004, Jay Scott feels that through combined efforts, reaching one million miles in just thirty days is attainable. The initiative provides a fun, easy, and free way for people across the country to make a difference in the fight against childhood cancer.

About Inspira Marketing Group:

Inspira Marketing Group is an experiential marketing firm based in Norwalk, CT. Recently ranked 44th in the Inc. 500, Inspira is an independent marketing and promotions agency specializing in providing consumers with unique brand experiences. "We are a consumer engagement agency that delivers our clients points of difference at the exact moment of need, desire, and passion."

About Alex’s Lemonade Stand Foundation:

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $80 million toward fulfilling Alex’s dream of finding a cure, funding over 450 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.


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