Chicago, IL (PRWEB) June 23, 2014
All Terrain, a 16-year experiential marketing agency specializing in strategic brand activations and authentic consumer engagement, announces its latest business venture The Embassy. The Embassy, an activation staffing arm was created to provide high caliber staff and help drive exceptional consumer engagements.
“The Embassy came out of a need to have professional and effective staff representing our clients’ brands in the field,” said Sarah Eck, Co-Founder &COO, All Terrain. “Many agencies use staffing firms which can greatly increase the uncertainty of the staff and overall brand experience. We’ve not only been committed to sourcing and training our own talent, but it has been vertically integrated into All Terrain’s business model for years. With our 16 years of learning and refining our model, creating The Embassy was the logical next step.”
All Terrain has been sourcing its own talent for over a decade and has built an extensive national network of lifestyle influencers, brand ambassadors and promotion specialists who are fluent in the local language of their respective markets. “We have relationships with ambassadors that we’ve worked with for several years that are not only specialists, but are connected to influencers and tastemakers in their market and can get us access,” said Brook Jay, Co-Founder &CMO, All Terrain. “The name ‘The Embassy’ is significant to us because just like an international diplomat representing their country, a brand ambassador has to be specialized, qualified, and fluent in the ‘local language’ in order to be an effective and trusted representative of the brand.”
The Embassy’s commitment to first-rate staff is demonstrated through the selection methodology, extensive training process and the exceptional management and quality assurance, which all leads to the highest levels of confidence in the delivery to the client. In addition, The Embassy has a technology platform designed to manage and track brand ambassadors, activations, consumer feedback and engagement outcomes.
The Embassy not only provides traditional event and activation staffing, but takes on recruitment for high-need sales and product specialist. “We really believe we do this better than anyone else and are extremely proud of our roster and process. Our product specialists are extensively and continually trained on the products and brands they represent, even to levels comparable to our clients’ own brand representatives,” added Jay.
The Embassy maintains a nationwide roster of specialized talent for In-store demos, sampling events, on-site marketing, product specialist, field teams and much more. In addition to a roster staff for activations and recruiting, The Embassy has established a substantial national network of Millennials that are called upon as a primary research panel used to collect the most current and accurate insights for its clients.
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About The Embassy
The Embassy, a wholly owned subsidiary of All Terrain, is the preferred staffing partner for companies looking for high caliber talent. We provide our clients with exceptional event staffing and consumer engagements across the United States.
About All Terrain
All Terrain is a 16-year-old experiential marketing agency that has pioneered a new data-driven experience design model that delivers programs to create meaningful connections between brands and consumers in both real world and digital environments. Using a hybrid approach that integrates experiential, social media, and content amplification, the award-winning agency has been recognized for its rapid growth on the Inc. 500|5000 for five of the last six years. Based in Chicago, the women-owned agency’s clients include Allstate Insurance, Anheuser-Busch InBev, Cosmopolitan of Las Vegas, E.&J. Gallo, General Motors, Kellogg’s and Northstar Lottery Group (The Illinois Lottery).