Diamonds Are Forever, Custom Jewelers Bring Showers of Bling

Avianne & Co. creates custom diamond pieces to celebrate April birthdays.

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Avianne & Co. canary diamond engagement ring

Avianne & Co. canary diamond engagement ring

'If you really want something unique, the colored diamond trend is gaining momentum and there are many options available without straying from the diamond family. We have even seen a recent push for black diamonds,' said Joe Avianne.

New York, NY (PRWEB) April 17, 2014

New York City-based Avianne & Co. knows better than most that the key to that special someone’s heart is a diamond. Although “diamonds are a girl’s best friend,” men who have April birthdays can also enjoy the perks of having a diamond birthstone.

“Diamonds are a timeless gift,” said Avianne & Co. President Joe Avianne. “If you really want something unique, the colored diamond trend is gaining momentum and there are many options available without straying from the diamond family. We have even seen a recent push for black diamonds.”

Last fall, Latin crooner and record producer Anthony “Romeo” Santos purchased a $30,000 black diamond necklace from Avianne & Co. that had a total diamond weight of 117 carats.

Rappers and hip-hop artists who might expect some diamond gifts for their April birthdays include Akon, Taio Cruz and “Happy” singer Pharrell Williams.

Avianne & Co. is currently creating a custom canary diamond ring for rapper Future, who purchased and helped design the widely recognized 15-carat diamond engagement ring for his fiancee, “Body Party” singer Ciara.

The jeweler also recently created another canary diamond engagement ring, which is a perfect gift for a woman celebrating an April birthday. The 5-carat stone is set in rose gold with white diamond accents.

The jeweler is known for its custom work with pendants, chains and rings for celebrities like hip-hop mogul and TV producer T.I., three-time world boxing champion Adrien Broner and world-famous DJ and TV personality Pauly D.

Located in Manhattan’s famed Diamond District, Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999, and Avianne & Co. has since built a reputation for custom and high-end pieces, including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Nicki Minaj, Ne-Yo, Lil Wayne, T.I. and Future. Those pieces are featured in major news outlets, including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America’s NYC Diamond District. Avianne & Co.’s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit http://www.avianneandco.com or call 888-243-4344.

For additional information, interview and image requests, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.


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