"The BIC Mark-It™ Permanent Marker campaign is designed to inspire college students to express themselves colorfully and to show off their creativity in the social space,” said Michael Frazier, Brand Manager Markers and Correction at BIC.
New York, New York (PRWEB) September 18, 2013
College co-eds who are influential in social media will be showing off their creative talents using BIC Mark-It™ Permanent Markers in a new social media advocacy campaign designed to get students to consider BIC Mark-It™ Permanent Markers as their marker of choice.
The campaign, designed by advocacy activation company Social Media Link http://socialmedialink.co/ using its Smiley360 platform http://smiley360.com/index.php, activates socially-connected co-eds across the country to show off their creativity in the social media space. The co-eds will use the markers they received to design smartphone cases, canvas squares, and travel mugs and share their creations on Pinterest and other social media platforms.
“Since college students spend so much time on social media, it’s important for them to find ways to break through the clutter and make an impact with their posts. This campaign helps socially-savvy students stand out and showcase their work in a cool and fun way,” says Susan Frech, CEO Social Media Link.
The BIC Mark-It™ Permanent Marker mission will activate 450 college students among the 300,000 total influencers in the Smiley360 network. These college students have a desire to be creative, are recognized influencers amongst their peers, and are passionate pinners with strong Pinterest followings. They’ll create their designs and post their reviews, mostly on Pinterest and Facebook. The posts will not only appear on Social Media Sites, but also the influencers will use Smiley’s Single-Click Sharing™ Technology – custom-built sharing tools that allow them to populate product reviews and recommendations across all their most preferred social networks.
“At the beginning of the school year, as college students stock up on school supplies, they are eager to show their individuality. The BIC Mark-It™ Permanent Marker campaign is designed to inspire college students to express themselves colorfully and to show off their creativity in the social space,” said Michael Frazier, Brand Manager Markers and Correction at BIC.
About Social Media Link:
Social Media Link (SML) http://socialmedialink.co/ is the leading advocacy activation company that amplifies social media conversation for brands. The company makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering in-store action and leading consumers through the path to purchase.
SML’s brand activation platform, Smiley360.com, is a social community for influential people who love brands. Marketers utilize the platform to activate targeted consumers to experience their brand and share reviews with the social networks they influence. Proprietary Single-Click Sharing™ technology makes it easy for consumers to feed reviews to their most preferred social networks in one place, giving brands enormous exposure in social channels from passionate consumers.