New Clothing Startup BoyNewYork Launches With Success
New York, New York (PRWEB) August 08, 2016
Traditional fashion has become oversaturated with preppy to conservative attire and consumers are not happy. A large segment of the male kidult segment have been alienated in an attempt to appease the masses. The voice of today’s alternative fashion centric shopper has been answered by BoyNewYork. The company’s mission statement is to globally influence this generation of streetwear culture in a different way. Since launch BoyNewYork has seen extensive positive feedback and the company looks to ride this wave of success going into the future.
BoyNewYork was founded by Leo Wang in 2016 after being inspired by famous punk journalist Jon Savage. Leo had inadvertently learned about Savage one day when scrolling the internet and was mesmerized by his idea that history is created by those who say no. Leo soon became infatuated with fashion and would look to find the missing piece. Leo has since spent the last 10 years in the New York fashion district learning the craft of design. Today Leo runs BoyNewYork a new startup ready to provide that missing piece in today’s fashion. BoyNewYork has a mix of Asian flair from the streets of New York City. When asked about why he started the brand Leo had this to share:
“I had to launch this brand as fashion had become too tame. Fashion is meant to be our freedom to express our own likes and tastes, we’re meant to be able to do what we want with it.”
Today BoyNewYork is proud to announce that they have 80 staff on hand and this list continues growing. Staff consists of innovative designers, experienced material buyers, and a dedicated and experience customer support team. The dynamic background in the office has led to innovative ways to offer New York styles to a global community at affordable prices. With everything said BoyNewYork has been able to steadily grow a strong and loyal customer base, and as sales continue the brand looks to hire more staff and create a better customer experience.
BoyNewYork is geared currently towards male Kidults, which means both kids and adult men. The brand relies heavily on darker styles to emphasize a rebellious user who is looking to break free from the normal constraints of everyday fashion.
Related link: http://www.boynewyork.com/