New York (PRWEB) November 13, 2013
1SEOIN, a premier SEO services company, offers SEO tips for the advantage of the companies to help them cope with Google updates while maintaining their websites. Recently Google has come up with several updates for the welfare of the online community. However, existing and new webmasters find it difficult to deal with these updates, largely due to their lack of awareness and also due to their work strategies and techniques. These updates have brought them out of their comfort zone. Here, 1SEO IN, a well-known SEO company in India, has offered a few but important tips that would certainly help website owners keep in terms with Google updates.
A senior executive from 1SEOIN released these tips recently. He said, “If a company does not want to get affected by these recent Google updates, it should follow our tips religiously. Read these tips below.”
Pay attention to branding.
A Google search for anything or any word results in a list of brands for that particular product. Search engines are now looking for the content that is about real stuff and real brands instead of overstuffed keywords and links. With the help of new Google updates, anyone can become a well-known brand by doing simple things like giving away free content, understanding what customers are looking for, offering them what they want, sponsoring events and more such things. In fact, these are the usual tactics any big brand follows to become big. Once popular online, ranking will increase automatically.
Provide a quality user experience.
A website becomes popular only if it provides a good user experience. It is only a natural fact. No website can sustain high rankings for long unless it provides a high-quality user experience. A good user experience compels users to return and share it with others and in turn, the ranking of the website improves naturally. Recent Google updates are emphasizing on the quality of the website instead of the number of links it has.
Do not trash old URLs.
It is a known fact that old URLs have high validity and high ranking. Unless and until it is very crucial, one should not do away with their existing URL—like dealing with site constructions and architecture- maintain the old URLs. Even if the company is adding new products and services, it should do it with its same URLs. The old URL reflects the reputation of the company.
The senior executive with the SEO company added, “The most important thing in SEO is a slow process and if followed dedicatedly, it will show golden results. Quick results are never long lasting and even do irreparable damage eventually.”