Hillsborough, NC (PRWEB) February 03, 2014
According to digitalbuzzblog.com 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online. To meet this demand, Sinclair knew that a mobile site was the next logical step for their Better Sex brand. “We’ve been eager to jump into the mobile space for some time and wanted to kick start 2014 with this launch,” said Maureen Castro, eCommerce Manager with Sinclair.
“Our first big promotion on mobile is our Valentine’s Day Gift Guide,” Castro continued, “Valentine’s is always a busy season for us and we’re glad to be able to meet more customer’s needs with the mobile site.”
More than half of BetterSex.com’s traffic originates from mobile or tablet devices.
BetterSex.com was launched by Sinclair Institute as an online companion to the company’s printed catalog. Since 1991, Sinclair Institute® has developed an extensive library of videos and products covering everything from advanced sexual positions to erectile dysfunction solutions. The best selling Better Sex Video Series®, has sold more than four million videos in over 30 countries. Sinclair sex education videos help individuals learn about sexuality in the privacy of their home. Working with a diverse team of professional sex educators and therapists, we create products that work by fostering communication and creativity between partners. The Better Sex® videos address topics many people find difficult or embarrassing to discuss.