Applied Biophysics Engages ibidi USA as Manufacturer’s Representative in the US and Canada

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Applied Biophysics Inc. has engaged ibidi USA as a manufacturer’s representative covering the US and Canada to market their ECIS measurement systems. Since breaking into the North America market in 2009, ibidi’ s line of cell-based microscopy consumables, reagents, and equipment has continuously grown in popularity with researchers in academia and industry alike.

Applied Biophysics Inc. has engaged ibidi USA as a manufacturer’s representative covering the US and Canada to market their ECIS measurement systems. Since breaking into the North America market in 2009, ibidi’ s line of cell-based microscopy consumables, reagents, and equipment has continuously grown in popularity with researchers in academia and industry alike. Based out of Madison, WI the ibidi USA sales team has over 60 years combined experience in the biotech industry.

ECIS™ or Electric Cell-substrate Impedance Sensing is an impedance-based method to study many of the activities of animal cells when grown in tissue culture in real-time. These include morphological changes, cell locomotion, and other behaviors directed by the cell's cytoskeleton.

“Our cooperation with ibidi extends back many years,” says Christian Renken, VP for Life Sciences at Applied BioPhysics, “as they have been our primary European distributor since 2005. More importantly, however, is our cooperation in providing solutions for monitoring cells under flow conditions and developing correlative ECIS and microscopy assays. Using the ibidi designed flow chambers with our ECIS technology allows us to offer the only system that can measure TEER under flow conditions. Adding ibidi’s technical sales team in the US and Canada is a logical step in providing our customers better service and products.”

About ibidi® GmbH
ibidi GmbH, located near Munich, Germany, is a leading supplier of advanced products for functional cell-based assays and cell microscopy. Their products help facilitate an understanding of the development of various diseases and related therapies by offering solutions from classic cell culturing to complex assays (e.g., angiogenesis, chemotaxis, and wound healing).

About Applied BioPhysics Inc.
Applied BioPhysics is a supplier of impedance-based measurement systems. ECIS™ technology was invented by Drs. Ivar Giaever and Charles R. Keese while working at General Electric Corporate Research and Development in Schenectady NY. In 1991 they established Applied BioPhysics. The ECIS™ approach has been applied to numerous investigations including measurements of the invasive nature of cancer cells, the barrier function of endothelial cells, in vitro toxicity testing as an alternative to animal testing, and signal transduction involving GPCR's for modern drug discovery.

For further information contact:
Wendy Ladouceur
Applied BioPhysics
185 Jordan Road
Troy, NY 12180
Ph: 866-301-ECIS (3247)
Fax 518-880-6860
ladouceur(at)biophysics.com

For business questions:
Chris Dehnert, VP Marketing
Applied BioPhysics
185 Jordan Road
Troy, NY 12180
Ph: 866-301-ECIS (3247)
Fax 518-880-6860
dehnert(at)biophysics.com

ibidi USA, Inc.
510 Charmany Drive, STE 268
Madison, WI 53719
Ph: 1.844.276.6363
Fax: 1.608.441.8383
ibidiusa(at)ibidi.com

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Wendy Ladouceur

For technical questions: Dr. Christian Renken
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