Ayla Introduces New French Pharmacy Brand — BioRecept natural skin care products make their U.S. Debut

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Ayla introduces BioRecept, a French pharmacy brand, to its portfolio of carefully selected non-toxic and natural beauty products. This new line of natural skin care products from France will be available in the US exclusively at aylabeauty.com.

BioRecept

BioRecept Skin Care from France

BioRecept's certified organic skin care products are produced in the French Alps and feature a unique blend of both short and long chain hyaluronic acids, which leave skin extraordinarily smooth and glowing.

Earlier this month, Ayla (aylabeauty.com), an online natural skin care boutique and San Francisco-based shop, expanded its portfolio by introducing a line of products from the French pharmacy skin care brand, BioRecept. While aylabeauty.com will exclusively introduce BioRecept in the US, the products have a dedicated French celebrity following and the brand has become very popular at CityPharma in Paris.

BioRecept is a popular Parisian pharmacy brand that was founded by an accomplished industry veteran with over 20 years of experience formulating for global beauty brands. The natural skin care product line was inspired by her sons and their peers in the fashion modeling industry, whose lifestyles involved heavy cigarette smoking and many late nights, as well as the French desire to eliminate "grise mine" — that tired, grey look. BioRecept's certified organic skin care products are produced in the French Alps and feature a unique blend of both short and long chain hyaluronic acids, which leave skin extraordinarily smooth and glowing.

Dara Kennedy, founder of Ayla, states, "The technology behind BioRecept, in conjunction with the brand's use of natural and non-toxic ingredients, is what makes the results so impressive." In its daytime formulas, the BioRecept line generally uses long-chain hyaluronic acid, the more commonly found version, because it gives the skin a reservoir of hydration and plumps up fine lines. This makes skin look great during the day; however, the effect is short-lived and washes off at the end of the day. Which is why, in its nighttime formulas, when deeper activity is warranted, BioRecept generally uses short-chain hyaluronic acid, a more difficult to find variety — but one that has significant long-term anti-aging effects and is particularly good at boosting skin’s collagen production, helping with wrinkles as well as scarring. The product range also features a variety of bio-available minerals and organic plant extracts from the French Alps, and the collection has been formulated to work with all skin types and ages.

Ayla (aylabeauty.com) offers 7 BioRecept products: 4 moisturizing creams, 1 cleanser and 2 serums, ranging in price from $33 to $82. Developed with respect to both the skin and the environment, BioRecept’s packaging is made of recyclable glass jars and eco-friendly cartons.

To learn more or to purchase BioRecept products, please visit aylabeauty.com.

About Ayla
Ayla is a results-focused online beauty retailer and San Francisco-based shop that offers consumers personal guidance for skin care that works. To ensure its customers get healthy, great-looking skin from the inside out, Ayla combines the best natural, organic, non-toxic and “nasty-ingredient-free” products with expert recommendations and holistic skin care advice. Since 2011, aylabeauty.com has built a loyal following for its highly personalized and convenient experience. Ayla is a privately held company with headquarters in San Francisco, CA.

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Kerri Lee Ross
Ayla
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