Global-Inspired Fashion Jewelry Line Announces U.S. Premiere with Jewelry Giveaway

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Boho Betty Celebrates Arrival in U.S. with Exclusive Prelaunch Campaign

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We hope to empower women’s everyday style and inspire them to experience the world with this provocative and diverse line of fashion jewelry

Boho Betty, an international fashion jewelry brand, today announces the brand’s launch in the United States. With eleven collections designed to inspire women to experience adventure and wanderlust, Boho Betty is the new face of fashion jewelry.

“We are thrilled to bring this brand to the United States,” said Boho Betty USA’s CEO and Creative Director, Erin Miller. “We hope to empower women’s everyday style and inspire them to experience the world with this provocative and diverse line of fashion jewelry.”

World travel serves as the inspiration for the Boho Betty line, with each collection featuring styles from exotic and alluring destinations around the globe. From Thailand and Dubai to Greece and London, the handcrafted pieces are designed to inspire wanderlust and bring the experience of bold style and adventure to the brand’s customers.

Prior to the official launch on August 10th, 2015, Boho Betty is encouraging fashion lovers to take a sneak peek at its multicultural collections by signing up to access its prelaunch exclusive at boho-betty.com, where referring friends to the site will earn users free bracelets from the fashion jewelry line.

The brand hosted a prelaunch event in Miami Beach, Florida on July 30th, 2015 with an exclusive reveal party with more than 100 fashion and style influencers and media at The Essex House Hotel in South Beach.

About Boho Betty
As the New Face of Fashion Jewelry, Boho Betty provides bold, global-inspired designs for fashion-forward women. Launched in the U.S. in August 2015, each of its eleven collections of handcrafted jewelry is inspired by exotic destinations around the globe. To find out more please visit boho-betty.com or engage on Twitter or Instagram using the hashtag #LoveBohoBetty.

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Tara Parsell
@BohoBettyUSA
since: 03/2015
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