The Bon-Ton Stores Inc. Raises over $3.8 Million for Local Schools & Non-Profits During Two Day Semi-Annual Community Days Fundraiser

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The Bon-Ton Stores, Inc. (NASDAQ: BONT), which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores recently raised over $3.8 million for local 501 (c) (3) non-profit organizations and its national beneficiary, the American Heart Association (AHA) during its semi-annual Community Days event which took place on Friday, February 26 and Saturday, February 27.

The Bon-Ton Stores, Inc. (NASDAQ: BONT), which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores recently raised over $3.8 million for local 501 (c) (3) non-profit organizations and its national beneficiary, the American Heart Association (AHA) during its semi-annual Community Days event which took place on Friday, February 26 and Saturday, February 27. Over 7,000 organizations nationwide signed up to sell exclusive Bon-Ton coupon booklets in their neighborhoods, at Bon-Ton Stores and online for a $5 donation prior to the event.

The Community Days event increases awareness of local organizations, raises funds and gives customers the opportunity to shop at Bon-Ton Stores with exclusive discounts. In return for their donation, purchasers received a booklet that contained a 25% off shopping pass and over $500 in special coupons that could be used at any Bon-Ton store during the two day event. The participating organizations retained 100% of the money they raised through the $5 booklet donations.

The Bon-Ton Stores Community Days event has supported hometowns for more than 17 years and has generated over $133.7 million in donations for local non-profit 501(c) (3) groups and schools since the Community Days fundraising event began in 1999.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes ten furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit http://www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

CONTACTS:
Christine Hojnacki, Vice President Public Relations
414.347.5329, cell 262.378.9354
Christine.Hojnacki(at)bonton.com

Nicole Koremenos, Senior PR Coordinator
414.347.1152 ext. 3278
Nicole.koremenos(at)bonton.com

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Christine Hojnacki
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