“Boyd Gaming sees VizExplorer as a key solution in our continuing focus to enhance guest experiences at all of our properties around the country." Chris Gibase, Senior Vice President and Chief Marketing Officer, Boyd Gaming
San Diego, CA (PRWEB) January 28, 2016
VizExplorer today announced that Boyd Gaming Corporation, one of the nation’s largest and most successful casino operators, announced that it will deploy VizExplorer’s industry leading Operational Intelligence suite at all 21 of its wholly-owned casinos across the United States.
“Boyd Gaming sees VizExplorer as a key solution in our continuing focus to enhance guest experiences at all of our properties around the country. The VizExplorer group of technologies allows us to remain competitive by providing the infrastructure needed to meet our guests’ desire for compelling and memorable entertainment experiences,” said Chris Gibase, Senior Vice President and Chief Marketing Officer, Boyd Gaming.
“We are thrilled that another large multi-property operator has joined the VizExplorer family of customers,” said Jeffrey Hoss, VizExplorer Vice President of Business Development. “The enhanced operational focus of the VizExplorer solution really helps casino operators to better drive campaign management and player development, both at a property level and at an enterprise level. This is why operators small and large are choosing VizExplorer.”
The sale includes the installation of campaignViz (Campaign Management), hostViz (VIP Analysis & Player Contact Management) as well as hostVizMobile and vizRealTime (Real Time Casino Marketing) across 21 Boyd Gaming locations. The 21 properties are located in Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana and Mississippi. 17 of the venues will also implement floorViz (Slot Floor Optimization).
The sale was made by VizExplorer partner Game Changing Technologies, Inc.
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.
Headquartered in San Diego, with offices in Las Vegas, Nevada, and Wellington, New Zealand, VizExplorer is led by a team of renowned Business Intelligence and Operational Intelligence experts, seasoned casino industry veterans and world class software developers devoted to building the very best products and backing them with extraordinary support.
VizExplorer. Harness the color of data.
Learn more by visiting http://www.vizexplorer.com.