Bright Pink Nominated For Best User Interface in the 20th Annual Webby Awards

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Fans can vote online to help Bright Pink, a Chicago-based, national nonprofit, win internet’s top honor. Vote now.

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In a world where 1 in 8 women will develop breast cancer and 1 in 67 ovarian cancer, taking proactive action is critical and we are so proud to be recognized for our impactful work in the digital space.

Bright Pink announced today that AssessYourRisk.org has been nominated for Best User Interface in the 20th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award winners, is comprised of web industry experts, including Tumblr founder, David Karp, Executive Creative Director at Refinery29, Piera Gelardi, Musicians Questlove & Grimes, Head of Fashion Partnerships at Instagram, Eva Chen, Twitter Co-Founder, Biz Stone, Jimmy Kimmel, and creator of the .gif file format, Steve Wilhite.

AssessYourRisk.org is Bright Pink’s proprietary breast and ovarian cancer risk assessment tool. The innovative, user-centric quiz helps young women effortlessly understand their risk for these diseases and, subsequently, offers personalized risk-management recommendations. Since its creation in 2015, over 143,000 women have completed the quiz. To be nominated alongside Reuters, Google and other notable names is a true honor for the 17-person, Chicago-based, national nonprofit.

“Nominees like Bright Pink are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the almost 13,000 entries we received this year.”

“Bright Pink is honored to be nominated for this prestigious award,” said Sarah Storey, Bright Pink’s Chief Program Officer. “We developed AssessYourRisk.org because we believed all women needed an easy and unintimidating way to learn about their breast and ovarian cancer risk. Through our best-in-class digital quiz, we are able to engage young women in a meaningful way and equip them with the tools necessary to be proactive with their health. In a world where 1 in 8 women will develop breast cancer and 1 in 67 ovarian cancer, taking proactive action is critical and we are so proud to be recognized for our impactful work in the digital space.”

As a nominee, Bright Pink is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 21st, fans can cast their votes at pv.webbyawards.com.

AssessYourRisk.org was originally designed by Sew, a creative agency out of Los Angeles. The website was then built upon by Too Good Strategy of Austin, Texas.

“Our commitment to giving our best to Assess Your Risk directly stems from my mother dying of breast cancer,” said James Toney, Partner and Head of Strategy at Sew. “Bright Pink has the vision and programs to effectively prevent what happened to my family and we are thankful to them for empowering us to honor her with our passion, strategy and creativity.”

Winners will be announced on Tuesday, April 26, 2016 and honored at a star-studded ceremony on Monday, May 16, 2016 at Cipriani on Wall Street in New York City. There they will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; Stephen Colbert’s “Me. Me. Me. Me. Me.”; and Björk ‘s “A E I O U.”

About Bright Pink:
Bright Pink is a national nonprofit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink’s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

About Sew:
Sew is a strategy obsessed, creative agency that specializes in brand marketing, social responsibility and digital with clients such as Gap, Verizon Wireless and AAA. Learn more at Sew.la

About Too Good Strategy:
Too Good Strategy was founded on a fundamental belief that being good and doing good don’t have to be mutually exclusive. An Austin-based digital agency, they support organizations focused on social change with transformative solutions that provide maximum impact and effectiveness. With over 30 collective years of strategic consulting experience across industries including education, travel, retail, health, and finance, the team has worked with industry-leading brands and they leverage that experience and knowledge to provide clients with revolutionary ideas, sound strategic plans, informed user-centered design, and multi-channel program execution. Learn more at TooGoodStrategy.com

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Online Film & Video, Advertising & Media, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from 65 countries and nearly all 50 states this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Vitamin T, Shocase, Engine Yard, Code and Theory, Advertising Age & Google.

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Amy Wecker
@BeBrightPink
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