Yellowfin Business Intelligence Software Named in DBTA 100 for Fourth Consecutive Year

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For the fourth year in a row, global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been recognized as one of the world’s most important companies in data management and analysis in Database Trends and Applications (DBTA) magazine’s annual DBTA 100: The Companies That Matter Most in Data.

Yellowfin: Making Business Intelligence easy

Delivering BI functionality via a single integrated platform, Yellowfin provides interactive dashboards, support for data exploration, collaboration, data visualization, and mobile device access

The 2016 DBTA 100 is the fourth annual list of the “100 companies that matter most in data”, which are “addressing market demands” with new and innovative technologies that offer “fresh approaches” to industry challenges. Compiled by DBTA’s experienced editorial team, the list recognizes companies based on their presence, execution, vision and innovation in delivering products and services to the marketplace.

Managing editor of DBTA magazine, Joyce Wells, highlighted Yellowfin’s breadth of reporting and analytics capabilities when discussing its inclusion within the 2016 version of the DBTA 100.

“Delivering BI functionality via a single integrated platform, Yellowfin provides interactive dashboards, support for data exploration, collaboration, data visualization, and mobile device access,” said Wells.

Yellowfin Global Head of Channel and Marketing, Daniel Shaw-Dennis, said that Yellowfin’s inclusion was reflective of its unique approach to enabling pervasive business-user-driven BI deployments.

“Organizations from across all industries, and business leaders throughout all job functions, are now looking to unlock the power of their data assets with analytics,” said Shaw-Dennis. “Yellowfin’s unique approach to Business Intelligence software empowers business users to work collaboratively with the data analysts in their organization to achieve better business insights and act faster with analytics.”

Group Publisher at DBTA, Thomas Hogan, echoed Shaw-Dennis’ comments, stating the 2016 DBTA 100 list represented companies that had successfully established themselves as “unique resources for data professionals and stakeholders” at a time when organizations of all types were seeking to leverage the power of their data.

"Today, more than ever, businesses are looking for ways to manage and leverage their information resources to create new opportunities and deliver a real competitive advantage,” said Hogan. “A fundamental change is taking place where every business is also moving towards becoming a data business."

The full DBTA 100 list for 2016 can be found HERE:

Yellowfin was previously named in DBTA’s 2013, 2014 and 2015 list of 100 Companies That Matter Most in Data.

Yellowfin was also named in DBTA’s list of Trend-Setting Products in Data in 2014 and 2015.

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About Database Trends and Applications

Database Trends and Applications (DBTA), published by Information Today, Inc., is a bi-monthly magazine that delivers advanced trends analysis and case studies in data management and analysis, developed by a team with more than 25 years of industry experience. Visit for subscription information. DBTA also delivers groundbreaking market research exclusively through its Unisphere Research group.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email pr(at)yellowfin(dot)bi to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

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Lachlan James
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