C.A. Smith Lumber & Feed Company Gets Total Makeover with Novik Dealer Beautification Program

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Novik's Dealer Beautification Program donated NovikShake and NovikStone to C.A. Smith Lumber & Feed Co. for a startling upgrade to the lumber dealer's retail store in Ludlow, Mass. Novik products replicate the natural beauty and texture of wood and stone materials and are impervious to moisture, so perfect for ground contact.

C.A. Smith Lumber's amazing makeover with NovikShake and NovikStone.

When the building becomes your display, customers know you believe in the product, you have expertise installing it, and they get to see how it will really look on their home or building.--Gary Guilmette, Owner and President of C.A. Smith

Novik®, the premier manufacturer of NovikShake™ and NovikStone™, has continued its Dealer Beautification Program this summer with a startling transformation for C.A. Smith Lumber & Feed Company of Ludlow, Massachusetts. The company used NovikShake Brownstone RS8 and NovikStone Drystack in Flint color to introduce the product line in a big and bold way and to upgrade the facility. C.A. Smith Lumber is a retail store for the contractor and homeowner. The company has been located in the same area for generations providing Western Mass. with many types of building product needs.

Novik’s popular Dealer Beautification Program donates up to 10 squares of NovikShake and/or NovikStone to upgrade and beautify dealer locations with their initial order. Gary Guilmette, the Owner and President of C.A. Smith, tackled the installation of the Novik products himself and finished the installation last month.

“We have a lot of interest in Novik products--customers go up to the stone all the time and touch it,” he said. “The realism is amazing.”

Novik® products replicate the natural beauty and texture of wood and stone materials and is impervious to moisture, so perfect for ground contact. The program took off last year, as dozens of dealers got a beautiful upgrade and a life-size Novik display for customers.

“The first day I was installing it on our building, we sold 15 boxes,” said Guilmette. “A female homeowner came up and said, ‘I want that on my house.’ Another professional contractor said he could not tell the difference between NovikStone and actual stone. The fact that it installs as easily as siding blew him away.”

C.A. Smith has strong customer relationships and an outstanding staff that goes above and beyond, supplying some of the largest residential and commercial contractors in Massachusetts. The company’s combination of low overhead and volume purchasing has led to big savings for customers and Guilmette says Novik’s unique value offering fits in perfectly.

“When the building becomes your display, customers know you believe in the product and that you have expertise installing it--and they get to see how it will really look on their home or building,” said Guilmette.

For more information about Novik’s products, visit http://www.novik.com. For more information about C.A. Smith Lumber & Feed Company visit http://www.casmithlumber.com

About Novik
Novik® is a premier manufacturer of NovikShake™, NovikStone™ and accents that replicate the natural beauty and texture of wood and stone materials. At the forefront of technology, Novik offers attainable luxury that is attractive and easy to install. Novik products are a perfect fit for builders, contractors, facility managers and consumers who take pride in the aesthetic appearance of their home or building. For more information, visit http://www.novik.com.

C.A. Smith Lumber & Feed Company
C.A. Smith Lumber & Feed Co. is a retail store for the contractor as well as the homeowner. One thing that has not changed over the years is the service you will receive at C.A. Smith. We pride ourselves on personal relationships with our customers. We have an outstanding staff that is always happy to see you and ready to help.

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Maureen Murray
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