COFES 2016 Announces Keynote Speaker

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Cyon Research announces scenario planner, author and hands-on industrial engineer, Tom Crumm, will be the Saturday keynote, discussing the impact of strategic planning on big decisions

Congress on the Future of Engineering Software

COFES 2016

Crumm's real life experience at General Motors and years of insights gleaned from that experience will leave attendees with significant takeaways, knowledge, and a bigger picture perspective.”

Cyon Research announced today that Tom Crumm will give the Saturday keynote at COFES 2016. COFES: The Congress On the Future of Engineering Software will be held in Scottsdale, Arizona from April 7-10 at the Scottsdale Plaza Resort.

In his keynote “Thinking about Long-Term Impacts of Big Decisions”, Crumm will explore those decisions, their impacts, and the dual roles of strategic planning and scenario planning. Crumm’s book, “What’s Good for General Motors” (a COFES book club selection) focuses on key strategic decisions and how they shaped the auto industry and the economy. In the book, Crumm explores the implications of those decisions and the impact they have had on us, now 100 years later.

“Tom Crumm is a brilliant scenario planner; his time in the trenches give him a unique perspective on the long term impacts of big decisions,” concluded Holtz. “His real life experience at General Motors and years of insights gleaned from that experience will leave attendees with significant takeaways, knowledge, and a bigger picture perspective.”

The theme for COFES 2016 theme is “The Move to Co-Evolution.” For the past 16 years, COFES has provided an ideal environment for busy engineers and business leaders to lift their heads from the daily grind and consider their work in a broader context. This year COFES explores the nature of the tools needed to reimagine design in the context of the 21st century.

“We’ve created great tools for the design of physical products and electronics and decent tools for the design of software,” explained said Brad Holtz, president and CEO of Cyon Research Corporation. “What we haven’t done is even conceive of the tools we need for co-evolution of complex things. That’s what we will explore at COFES 2016.”

About Crum

A third-generation autoworker, Crumm began his career with tools in his hands and rose to play an important role in the auto industry. His early successes as an industrial engineer improving, designing and managing manufacturing site turnarounds/startups took him to every corner of GM’s diverse operations. His successes in leadership moved him steadily through the ranks and into roles of increasing responsibility. Crumm led the launch of GM’s scenario planning activity in the mid-'90s; his role was to rally GM’s leadership around revisions to a 90-year-old business model. In the late 90’s, Crumm left GM and accepted an advisory role in the startup Adaptive Materials Inc. He joined the Board of the startup Hypercar, and later served as its interim CEO. Currently Crumm is a freelance scenario planner and supports activities that seek to reverse the decline of America’s industrial sector.


Now in its 17th year, COFES is the annual, invitation-only event for the design and engineering software industry. Widely recognized as a think-tank event, COFES ( gathers design and engineering software leaders (vendors, users, press, and analysts) together to discuss the role engineering technology will play in the future survival and success of business. COFES is renowned for hosting leading keynote visionaries that provide a new perspective to the future of the industry. The by-invitation-only COFES is a Cyon Research event. Apply for an invitation at

About Cyon Research

Cyon Research Corporation is a think-tank providing key information, research, analysis, and consulting to its clients worldwide. COFES (The Congress on the Future of Engineering Software) and ASSESS (Analysis, Simulation, and Systems Engineering Software Strategies) are Cyon Research's primary events.

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Becca Wells