Riverside, CA (PRWEB) October 23, 2013
http://www.ConsumerPerceptionRating.org today announced a series of webinars intended to provide more information to the Dealer community about the website and the importance of a Dealer’s CPR™ Score. The webinars will also cover information about claiming a Dealer’s profile on the site, as well as providing insight to Dealers about how to effectively leverage their CPR™ Scores.
“We want to engage with Dealerships to ensure that they understand the mission behind CPR™ Score” comments Richard Winch, the company’s Chief Executive Officer. “It is in the Dealership’s best interest to claim their Profile and review the collected data to ensure that we are giving the consumer an accurate picture of customer satisfaction.”
The number one question posed by the Dealership community has been “How much does it cost?” or “Are there any fees involved?” The answer is no; there are no fees involved in claiming a profile or using the tools provided, including using the CPR™ Badge on a Dealer’s website or in other permitted advertising media. According to Winch, “We currently have no plans regarding monetization; however, there may be future OEM advertising opportunities or perhaps other features that we have not yet identified that might present a revenue opportunity. Whatever those yet to be identified future opportunities might be, we will always have the mission of being completely unbiased relative to the scoring.” The company’s objective is to create a totally unbiased consumer satisfaction rating standard within the industry; therefore, it is imperative that there is no financial transaction associated with the site’s current functions.
eXtéres Corporation, the parent company of Consumer Perception Rating™, makes clear that while it does have a subsidiary, eXtéresAUTO LLC, which provides online reputation services to Dealers, there are many organizations in the marketplace that can fulfill this function. 70% of eXtéresAUTO clients have a CPR Score of 85 or greater, which is almost 4 times better than the National Average of 19%. “To date, the launch of the site has been very successful with both Dealers and consumers alike and we are working diligently to respond to the influx of Dealer inquiries and requests for assistance in claiming their CPR™ profiles”, comments Winch.
For the Webinar schedule, click here.
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About Consumer Perception Rating™
Consumer Perception Rating™ (CPR™) gathers online review data from across the web to provide an unbiased, aggregated CPR™ Score which measures how consumers as a whole perceive an automotive Dealership’s reputation. It offers both Dealers and consumers a centralized site for online reputation metrics for the automotive industry. Consumer Perception Rating makes online auto research easy for consumers by providing simple CPR™ Scores and Dealer information, all at one location. Visit us at http://www.ConsumerPerceptionRating.org or http://www.myCPRscore.org.
Consumer Perception Rating™ is a division of eXtéres Corporation. Consumer Perception Rating, CPR, the CPR badge logo, http://www.ConsumerPerceptionRating.org, and http://www.myCPRscore.org are trademarks of eXtéres Corporation.
About eXtéres Corporation
eXtéres Corporation develops digital marketing solutions for the automotive industry and is the parent company of eXtéresAUTO and eXtéresEDU. Its proprietary Search Asset Management (SAM™) technology integrates advanced SEO, Online Reputation Management, and more. Dealers have rated eXtéresAUTO #1 in Dealer satisfaction for their Reputation Management and SEO solutions from 2009 through 2012. Founded in 2006, the company is headquartered in Riverside, CA.