Cure Media Group Adds American Lung Association to its Advocacy Spotlight Partnership Program
PLAINSBORO, N.J. (PRWEB) January 20, 2016 -- CURE Media Group, the nation’s leading digital and print media enterprise focused on cancer patients, welcomes the American Lung Association to its Advocacy Spotlight Partnership program.
“Working with the American Lung Association will enhance our ability to provide up-to-the-minute information about research, treatment and effective ways of living with lung cancer and other lung diseases,” said Mike Hennessy Jr., president of CURE Media Group. “We will help publicize the American Lung Association’s activities and efforts through CURE® magazine and our other communications and content services.”
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. The organization has made defeating lung cancer a strategic imperative and works toward this goal through research, education and advocacy.
In its commitment to defeating lung cancer and reducing the burden on those affected by this disease, the American Lung Association offers resources and information about lung cancer, an online support group and discussion community and its strategic-cause initiative called LUNG FORCE. With a viewpoint that only a force of many can take on lung cancer, LUNG FORCE unites women to stand together against this No. 1 cancer killer of both women and men in the United States and for lung health.
“Despite being the top cancer killer, many women do not have lung cancer as a top-of-mind cancer concern,” said Dr. Albert Rizzo, senior medical advisor of the American Lung Association. “Through initiatives like LUNG FORCE, the Lung Association is increasing awareness about lung cancer, educating the public about screening options now available to those considered high-risk and saving lives. Joining with CURE Media Group will help us accomplish these objectives.”
The American Lung Association also funds investigator-initiated research grants on lung cancer and other lung diseases, like COPD and asthma. In fact, the Lung Association has doubled its investment in lung cancer research in the past two years and has announced the new LUNG FORCE Research Innovation Project: Lung Cancer in Women Award, to be awarded beginning in July 2016.
“There’s a breadth of data, information and important findings coming from the American Lung Association, from research to advocacy to fundraising,” added Hennessy. “Such organizations play a big role in the fight against cancer and other devastating lung diseases, and we look forward to helping them continue in that role.”
For the latest content from the American Lung Association and to receive additional information, stories and advice along your cancer journey, visit http://www.curetoday.com and subscribe to receive updates.
About CURE Media Group
Combining science and humanity to make cancer understandable, CURE Media Group’s flagship product, CURE® magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest U.S. consumer publication focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE Media Group’s offerings also include its online resource, curetoday.com; live meetings; a resource guide for the newly diagnosed; and the Extraordinary Healer™ national nursing award. It also offers CURE Connections, a video platform designed specifically for patients with cancer, featuring information, stories, advice about the cancer journey and subscription options to receive updates. Cure Media Group is part of Michael J. Hennessy Associates, Inc., a full-service healthcare communications company offering education, research, medical media and the acclaimed OncLive platform of resources for the practicing oncologist.
About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit Lung.org.
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Michael J. LaCosta, Executive Director of Public Relations, +1 (551) 655-3718, [email protected]
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