Latest CURE Connections™ Video Series Reviews Patient Experiences and Treatment Options During Prostate Cancer Awareness Month

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CURE Connections launches prostate cancer video series to align with Prostate Cancer Awareness Month.

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“This latest video series focuses on prostate cancer and will enhance outreach to patients seeking information and support,” said David Lepping, vice president and executive producer, CURE Connections.

In recognition of Prostate Cancer Awareness Month, Michael J. Hennessy Associates, Inc. (MJH), CURE Connections™ has launched a new video series that reviews the latest in prostate cancer treatment and highlights powerful stories of patients with the disease.

According to the American Cancer Society, prostate cancer ranks as the leading non-skin cancer among men in the United States and is projected to kill more than 27,500 this year. “A new case of prostate cancer is diagnosed about every two minutes,” said David Lepping, vice president and executive producer of CURE Connections, a new video platform designed specifically for patients with cancer, featuring insightful interviews with leading oncologists and personal journeys of patients with cancer.

“This latest video series, part of CURE Connections, focuses on prostate cancer and will enhance outreach to patients seeking information and support. It is also designed for the dedicated medical professionals who help patients live healthy and fulfilling lives,” Lepping added.

A preview clip of this video series is available at: http://cureconnections.curetoday.com/videos/prostate-cancer-awareness-month.

“Awareness, Diagnosis, and Treatment of Prostate Cancer” features interviews with Dr. Leonard Gomella, a physician involved in both basic science and clinical research of new diagnostic techniques and treatments through Thomas Jefferson University Hospital Kimmel Cancer Center in Philadelphia, Pa., and two of his patients who share their feelings about facing initial poor prognoses and finding the best possible treatment options with the help of Dr. Gomella.

Ed Bell, 88, was diagnosed in 1992 with advanced metastatic disease that had spread to his bones. Dr. Gomella enrolled him in a clinical trial that saved his life and today, 23 years later, his cancer remains at a low grade with no symptoms. John Buehler, 55, was diagnosed with prostate cancer six years ago and was given a poor prognosis by his first physician. A family member recommended Dr. Gomella, who provided positive treatment options, followed by successful surgery. His story focuses on the journey from distraught patient to strong advocate for awareness and screening.

A longtime leader in print and digital publications, Michael J. Hennessy Associates, Inc., debuted CURE Connections in August to provide valuable information and explore challenging topics such as being diagnosed with cancer, talking to your doctor about the diagnosis and next steps, myths about cancer and treatment and symptoms management. Many CURE Connections videos are available for viewing, at the patient’s convenience, at http://cureconnections.curetoday.com.

“The unique value of CURE Connections is our comprehensive approach to issues facing patients and their families,” said Dr. Philippa J. Cheetham, host of CURE Connections and a highly respected medical correspondent. “Our guests help educate patients–and their physicians–about the personal side of coping with cancer.”

“CURE Connections deepens the commitment of Michael J. Hennessy Associates, Inc., to advancing cancer care through a broad range of educational, research and communications services for the oncology community,” added Mike Hennessy Jr., president of Intellisphere Oncology and Healthcare Specialty Group.

CURE Connections falls under the umbrella of the CURE Media Group. Acquired last year by MJH, CURE Media Group includes the flagship product, CURE® magazine, the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest consumer publication in the United States focused entirely on cancer, with the broadest distribution in the industry to cancer patients and caregivers, cancer centers, oncology professionals and advocacy groups. Through its website, live events, resource guide for the newly diagnosed, Extraordinary Healer™ national nursing award, publications, and other books and online tools, CURE Media Group combines science and humanity to make cancer understandable.

MJH’s commitment to providing outstanding analysis and other information about the cancer journey also includes a quickly growing Strategic Alliance Partnership (SAP) program, which teams the acclaimed OncLive® (http://www.OncLive.com) platform of resources for the practicing oncologist with more than 50 leading cancer centers, most of which are recognized by the National Cancer Institute, nursing schools and physician groups. OncLive’s offerings include the renowned OncLivePeer Exchange and OncLive Insights video series; OncLive News Network™, which provides the latest in breaking news on a 24/7 basis; and a full suite of monthly and quarterly publications including OncologyLive®, Oncology & Biotech News®, Oncology Nursing News®, Urologists in Cancer Care®, Oncology Business Management® and Contemporary Oncology®. OncLive is also the official communications partner of Physicians’ Education Resource® (PER), an MJH franchise that is the “go-to” resource for live and online activities focusing on oncology and hematology. PER provides high-quality, evidence-based CME-certified activities featuring leading national and international faculty with a focus on practice-changing advances and standards of care in treatment and disease management.

MJH is now in the final planning stages of the highly acclaimed annual Chemotherapy Foundation Symposium which will be hosted by PER November 4-6 in New York City.

About CURE Media Group
CURE Media Group’s flagship product, CURE magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest consumer publication in the United States focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE Media Group’s offerings also include its online resource, curetoday.com; live meetings; a resource guide for the newly diagnosed; and the Extraordinary Healer national nursing award. CURE Media Group combines science and humanity to make cancer understandable. CURE Media Group is part of the Plainsboro, N.J.-based Michael J. Hennessy Associates, Inc. (MJH) family of businesses, which includes the acclaimed OncLive (http://www.OncLive.com) platform of resources for the practicing oncologist. For more information, visit http://www.curetoday.com or http://www.mjhassoc.com.

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Media Contact
For CURE: Becky Taylor, 609-240-6886, becky@btaylorpa.com

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Becky Taylor
@cure_magazine
since: 02/2009
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