CURE® Media Group Welcomes Melanoma Action Coalition and Testicular Cancer Awareness Foundation to Advocacy Spotlight Partnership Program

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Expanded partnership engages more patients and families in fight against aggressive cancers

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“Dedicated advocates such as members of the Melanoma Action Coalition and the Testicular Cancer Awareness Foundation provide the heart, soul and support needed to battle cancer.” - Mike Hennessy Jr., president of MJH.

CURE® Media Group, the nation’s leading digital and print media enterprise focused on cancer patients, today announced a new collaboration with the Melanoma Action Coalition and the Testicular Cancer Awareness Foundation to encourage prevention and early detection of these aggressive cancers.

“Dedicated advocates such as members of the Melanoma Action Coalition and the Testicular Cancer Awareness Foundation provide the heart, soul and support needed to battle cancer,” said Mike Hennessy Jr., president of the Plainsboro, N.J.-based Michael J. Hennessy Associates, Inc. (MJH).

“CURE®’s Advocacy Spotlight Partnership program now will engage more patients, caregivers and families and provide easier access to cutting-edge medical information they so desperately need,” said Hennessy.

Melanoma, a dangerous form of skin cancer that can spread to other organs and kill if not detected and treated early, is the most common form of cancer among people aged 25 to 29. Incidence of melanoma in the U.S. has tripled over the past 35 years, with a rate of one person dying of melanoma every hour.

The Melanoma Action Coalition, established in 2014, is a nationwide association of foundations dedicated to increasing awareness about melanoma, sharing information about sun safety and raising needed funding for melanoma research. The coalition encourages collaboration and support, promotes skin cancer prevention efforts and works with clinicians and researchers seeking a cure for melanoma.

The Testicular Cancer Awareness Foundation, a national non-profit organization, was founded in 2007 by a mother whose son was diagnosed, at age 13, with an aggressive form of the disease. Frustrated by a lack of information and support, Kim Jones created the foundation now focused on saving lives by raising awareness, encouraging early detection and offering resources to patients, families and the medical community.

Testicular cancer is the most prevalent cancer in men aged 15 to 35, yet it seldom is discussed. Detected early, it has a survival rate exceeding 95%. “We encourage monthly testicular self-exams for men, knowing this is the most effective method of early detection,” said Kim Jones, founder and CEO of the Testicular Cancer Awareness Foundation.

“These new partnerships will bolster our Advocacy Spotlight Partnership program,” Hennessy said. “We are dedicated to helping all patients, families and physicians find the resources and support they need. Partnering with such determined champions as the Melanoma Action Coalition and the Testicular Cancer Awareness Foundation means more people will become aware of the threats, diagnosed earlier and treated more effectively.”

About CURE® Media Group
CURE® Media Group’s flagship product, CURE® magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE® is the largest consumer publication in the United States focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE® Media Group’s offerings also include its online resource, curetoday.com; live meetings; a resource guide for the newly diagnosed; and the Extraordinary Healer™ national nursing award. CURE® Media Group combines science and humanity to make cancer understandable. CURE® Media Group is part of the Plainsboro, N.J.-based Michael J. Hennessy Associates, Inc. (MJH), family of businesses, which includes the acclaimed OncLive® (http://www.onclive.com) platform of resources for the practicing oncologist. For more information visit http://www.curetoday.com or http://www.mjhassoc.com.

About Melanoma Action Coalition
The Melanoma Action Coalition (MAC) is an organization of community-based melanoma foundations working together to promote melanoma awareness, education, prevention and research. Established in 2014 in the mid-Atlantic region of the United States, the coalition has since grown to include more than 20 organizations nationwide. All of MAC’s members have been touched personally by melanoma. They share a common goal—defeating melanoma—and believe that each individual foundation can do its job more effectively with the support of its fellow crusaders. More information can be found at http://www.melanomaactioncoalition.org.

About Testicular Cancer Awareness Foundation
The Testicular Cancer Awareness Foundation (TCAF) is a national non-profit organization based out of Grand Junction, CO, that is compassionately dedicated in the fight against testicular cancer. Through awareness and outreach, TCAF stresses the importance of early detection through the practice of monthly testicular self-exams, and seeks to reduce the stigma associated with talking about testicular health and the challenges of cancer survivorship. TCAF also empowers patients with resource information, helps them navigate to the best treatment protocols for their diseases, which will yield the best outcomes, and helps patients connect with one another to find the support that they need. More information can be found at http://www.tcafinfo.org.

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Media Contacts

For CURE® Media Group: Becky Taylor, 609-240-6886, becky(at)btaylorpa(dot)com

For Melanoma Action Coalition: Christine Garrison, thewhiteaisle(at)comcast(dot)net

For Testicular Cancer Awareness Foundation: Kim Jones, kjones(at)tcafinfo(dot)com

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Becky Taylor