Networking Product Retailer’s Corporate Culture Differentiates Them from Their Billion-Dollar Competition

Atlanta-based network gear retailer CablesAndKits has released a new video that focuses on the company’s unique way of doing business, making a great case study on creating a world-class customer experience.

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Atlanta, Georgia (PRWEB) September 13, 2013

Atlanta-based network gear retailer CablesAndKits has released a new video that focuses on the company’s unique way of doing business, making a great case study on creating a world-class customer experience. From Nerf gun wars to practical jokes to community service, the video exemplifies how a fun, service-based and somewhat wacky company culture can differentiate a company from its competition.

Instead of highlighting their products and services, the video - titled “Awesome to the CORE” - is rather a documentary short film about the company’s core values: serve others, do the right thing, raise the bar and balance life & enjoy the journey. “We’re driven by our core values in everything we do,” states the company’s president David Rae, former executive at Apple. “Living out those values involves serving one another and our community, creating a work environment where team members enjoy their jobs, offering an ever increasing quality product, and empowering our employees to give our customers superior service.”

The marketing and creative agency that produced the video, Mighty 8th Media, purposefully avoided producing a traditional promotional piece. “We knew this would not be a video about ethernet cabling, network switches and phone systems,” said Bradley Sherwood, creative director of Mighty 8th Media. “We felt that the best way to set CablesAndKits apart in an industry with multi-billion dollar global conglomerates was to focus on their culture and how it creates a unique and awesome customer experience.”

A key aspect to the company’s culture is their commitment to giving back and serving the community, team members, and customers. “When our leadership team sat down to determine why we get out of bed everyday, it wasn’t to become the #1 reseller of used and new networking products,” says CablesAndKits founder and CEO Craig Haynie. “We determined that the core purpose of our company’s existence was to positively impact the lives of others. We strive to do so through the level of service we provide to our customers, by giving back to and being involved in the community, and in how we invest into our team.”

The video is both funny and poignant in its’ message and can be viewed at cablesandkits.com/values.

About the Company:
CablesAndKits is one of the fastest growing, privately owned pre-owned/refurbished Cisco network equipment dealers in the US. As experts in awesome, CablesAndKits offers a wide selection of Cisco equipment, Ethernet cables, fiber cables and more, as well as a 100% satisfaction guarantee and return policy.


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