California Casualty Provides New Resources to Members

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California Casualty is expanding its marketing brand with numerous resources for its member groups. The catalog of material can be found at http://mycalcas.com.

www.calcas.com

California Casualty Auto and Home Insurance

Content that resonates with our target audience generates trust in our brand. That’s why we are inviting views on all relevant topics so we can better serve these occupations.

When a teacher needs ideas on classroom management or a firefighter wants to learn more about dealing with the stress of the job, they can now find help from California Casualty.

California Casualty is putting out the call to influencers and advocates from the key professions they serve to become brand ambassadors, sharing their observations, articles or information that is top-of-mind to their specific audience. Their valuable insights have provided topics such as:

  •     Classroom discipline
  •     The epidemic of firefighter suicides
  •     Exercise and fitness recommendations to help meet the physical demands of first responders
  •     How nurses can fight fatigue while meeting patient needs

Others are invited to offer pieces at http://mycalcas.com.

California Casualty provides auto and home insurance to specific affinity groups: educators, law enforcement officers, firefighters and nurses. To better serve these professions, the company is striving to be a valuable resource too. Whether it’s a Facebook post, Twitter tweet, company blog posting or supplied article in a trade publication, California Casualty is dedicated to providing relevant, real-life content that benefits the members and groups they serve.

“Content that resonates with our target audience generates trust in our brand,” said California Casualty Sr. Vice President Mike McCormick. “That’s why we are inviting views on all relevant topics so we can better serve these occupations.”

As an insurance provider, California Casualty also helps consumers preserve their most value assets with guidance on protecting homes against fires, tornadoes or hurricanes; home maintenance lists; and preparation and safety advice for all driving seasons. Offering important information like this promotes engagement and adds value to the audience that California Casualty has developed through long standing relationships.

Learn how California Casualty curates this exciting, proactive brand of marketing that benefits member groups and their respective audiences by viewing the catalog of material at http://mycalcas.com.

Headquartered in San Mateo, CA, with Service Centers in Arizona, Colorado and Kansas, California Casualty provides auto and home insurance to educators, firefighters, law enforcement and nurses across the country. Celebrating 100 years of service, California Casualty has been led by four generations of the Brown family. To learn more about California Casualty, or to request an auto insurance quote, please visit http://www.calcas.com or call 1.800.800.9410.

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Mark Goldberg
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