Working Mom: From Babies to Online Business Success With Irish Jewelry Store CelticPromise.com
New York, NY (PRWEB) July 31, 2013 -- Online business is transforming not only the way that we work, but the way that we live. With many moms torn between the return to work and the desire to spend time with their children, Irish jewelry store CelticPromise.com co-founder, Síofra Hill, shares some key learnings with those considering following the entrepreneurial route to find a work-family balance:
1. You only live once: Hill struggled to make the decision to leave a successful career in Investment Banking behind following the birth of her daughter. "When you work so hard to climb the corporate ladder, it's a very difficult decision to leave that all behind", says Hill. Her advice is to remember that your kids are young for such a short period of time. "My view is that I am on a 5 year career break: If the business continues to grow, fantastic; if not, then I have no CV gaps" adds Hill.
2. It doesn't have to be rocket science: A common lament among those with the entrepreneurial itch is 'if I only had an idea'. "My view", says Hill, "is that the idea does not need to be unique, it just needs to be done better!” Unfazed by the existing big players in the Irish Jewelry and Celtic Jewelry online market, Hill and her team have successfully carved out a niche by providing a fresh, more contemporary take on what had become quite a dated market.
3. Prepare to tread water: Building an online business takes time. Without the passing footfall of a traditional bricks and mortar store, it takes a whole lot more effort to be found online. "As well as constantly keeping our products and website fresh, we have invested a lot of time into our social media presence - Facebook, Pinterest as well as our recently launched Celtic Promise blog". Hill's perseverance is paying off, with a 400% increase in site visitors from the store's first Holiday season trading 2011 to their 2012 trade.
4. Keep it fresh: Being self-employed and working from home requires motivation. Hill believes that the key to long term success is to keep your business feeling new and interesting both for yourself and for your customers. "At Celtic Promise we aim to be a team that regularly discovers new designers and beautifully hand crafted Irish jewelry. The thrill of discovering new talent for our website keeps this adventure exciting", says Hill.
5. Stick with it: The illusive work-life balance can be a very difficult one to achieve. It isn't easy - besides the long hours that must go into building a successful business, juggling toddler tantrums with customer enquiries can be challenging. However the rewards of seeing your child take their first step, or receiving wonderful feedback from a happy customer, far exceed the challenges that must precede business success.
Discover more at CelticPromise.com
About Celtic Promise
Launched in 2011, online retailer Celtic Promise was started by Irish born entrepreneur Siofra Hill. The website CelticPromise.com promotes the talents of Irish jewelry designers to an International audience. With a product offering of over 700 traditional Celtic jewelry and contemporary Irish jewelry products, Celtic Promise has quickly become one of the leading Irish jewelry companies selling online in the US and Internationally.
Siofra Hill, Celtic Promise, http://www.CelticPromise.com, +44-7764823310, [email protected]
Share this article