The problem manufacturers face is unauthorized sellers, not the marketplace.
Chicago, IL (PRWEB) March 25, 2014
Channel IQ, the world’s leading provider of online pricing intelligence, brand protection, and channel management applications, will broadcast the next installment of their “Know What You Don’t Know” series: 'Is the Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces' on Wednesday, March 26, 2014 at 12:00pm CT. This webinar is presented by the experts at Channel IQ and features a case study and live Q&A with Chris Vice, Global E-Commerce Manager with HARMAN Professional.
This complimentary webinar will share best practices to uncover and expose unauthorized sellers in online marketplaces like Amazon, Alibaba, and eBay; and walk through the steps to investigate those sellers.
This one hour webinar will cover topics including:
- Techniques that unauthorized operators use to hide,
- Techniques unauthorized sellers use to get manufacturer's products
- Techniques to use against a distributor or known associate
- Why public domain sources are best and why Channel IQ uses them
- Some cases where the violator was surprisingly known
- The aftermath of what can happen when a manufacturer enforces policy against a known entity
- Preventative measures
The Identifying Unauthorized Sellers on Online Marketplaces webinar will be held on Wednesday, March 26, 2014, from 12:00 to 1:00 pm central time (1pm ET or 10am PT). Complimentary webinar registration is available online at: https://www1.gotomeeting.com/register/366494273
David Howell is a well-regarded industry expert on online brand protection, has over 14 years of global experience in the development of online Brand Protection, Global Domain Management, and Reputation Management for fortune 1000 companies. David has consulted with brands such as Apple, GoPro, and Wal-Mart on their enforcement strategies.
Dustin Busmann has worked in the online brand protection and brand management industry for over 14 years. He has consulted to a large number of Fortune 100 organizations. Most recently, he has been working closely with Law Enforcement, Federal, and Independent agencies to prevent the proliferation of Gray Market and Black Market goods.
As Global E-Commerce Manager, Chris Vice has the responsibility for ensuring HARMAN Professional’s e-commerce initiatives address the business needs and ambitions of channel partners, customers and other stakeholders. An 18-year veteran of HARMAN, Vice has served in multiple Marketing, Sales and Project Management roles with the company.
About Channel IQ
Channel IQ is the leading provider of online price monitoring, authorized retailer management, and brand protection solutions to manufacturers, distributors, and retailers. Channel IQ provides real-time, online promotion, and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. For more information, visit http://www.channeliq.com.