Attorney Mark Chinn Offers Branding Tips for Law Firms

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Mark Chinn, founder of Chinn & Associates, PC, speaks at Mississippi Volunteer Lawyers Project event about how to make a firm stand out, with an emphasis on pro bono work.

Attorney Mark Chinn and Gayla Carpenter-Sanders, Executive Director/General Counsel for the Mississippi Volunteer Lawyer's Project.

My message to lawyers is to first develop a clear understanding of who they are and what their core values are, then determine who they wish to serve with that identity and core values.

Attorney Mark Chinn recently gave a speech entitled “Branding 101: Tips on How to Make Your Firm Stand Out” as part of the Mississippi Volunteer Lawyers Project (MVLP). The MVLP is a program designed to provide legal services to low-income residents in Mississippi, and is funded through grants and by contributions from individual lawyers, law firms and businesses. The MVLP also provides annual Continuing Legal Education (CLE) for all lawyers licensed to practice in Mississippi.

“The purpose of my presentation was to help the MVLP roster of lawyers provide a more successful platform for their private practices to enable them to continue to contribute free legal services,” said Chinn, who in 2011 received the MVLP Pro Bono award for his service to the MVLP and for legal services to low-income residents. “My message to lawyers is to first develop a clear understanding of who they are and what their core values are, then determine who they wish to serve with that identity and core values.”

Furthermore, Chinn, a nationally known family law specialist and legal marketing expert, stressed that lawyers should find messages and symbols that consistently speak to the prospective clientele with the message that reinforces the core values of the lawyer. Chinn is the author of three books on family law published by the American Bar Association and is a former two-time chair of the Mississippi Bar Family Law Section. Chinn has received almost every possible national distinction for his legal work, as well as the Mississippi Bar’s Lawyer Citizenship Award in 2014.

About Chinn & Associates, PC
Chinn & Associates practices solely in the field of family law. Mark Chinn has received the Top Ten Attorney award from the National Academy of Family Law Attorneys, has been selected as a Premier 100 Trial Attorney by the American Academy of Trial Attorneys and is listed among the Best Law Firms in Mississippi by U.S. News & World Report. For more information, please call (601) 366-4410, or visit http://www.chinnlaw.com. The law office is located at 4316 Old Canton Road, Suite 200, Jackson, MS 39211.

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