Clairy, the Smart, Air-Purifying Flowerpot, Is Now Live on Kickstarter

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A natural, healthier way to purify air indoors, Clairy has launched a Kickstarter campaign seeking to raise $100,000 over the next 30 days

Clairy

No one should have to sacrifice style for functionality in their home. Even more so, no one should have to sacrifice their health and well-being inside their home.

Today, Clairy launched a 30-day Kickstarter campaign to raise $100,000 for the stylish air-purifying flowerpot. Clairy is solving the growing problem of indoor air pollution. People breathe 3,000 gallons of air each day, but spend 90% of the day indoors–and indoor air is five times more polluted than outdoor air. By using Clairy, consumers are able to eliminate 93% of all indoor toxins and breathe cleaner air.

Clairy is a dual-part ceramic flowerpot. Inside the larger flowerpot, a fan directs the toxic air from inside a room to the roots of the plant to be detoxified. Indoor air quality, temperature and humidity sensors continually test the quality of the air. From there, the built-in Wi-Fi module sends real-time updates to the user’s smartphone.

“No one should have to sacrifice style for functionality in their home. Even more so, no one should have to sacrifice their health and well-being inside their home,” said Paolo Ganis, CEO of Clairy. “We are excited to offer a beautifully designed solution to the growing problem of indoor air pollution.”

In the 1980s, NASA found that certain plants are able to eliminate toxic agents, but through the roots of the plant, not the leaves. Clairy has designed a fan that circulates air into the roots of the plant and eliminates toxic agents, making the air inside a home better for the inhabitants. Clairy alerts its user of the toxin levels of the room that it’s in, as well as the temperature and humidity levels. Because these levels have a strong correlation with the toxicity of a room, Clairy can provide tips on how to adjust and improve air quality. So, not only does Clairy find the problem–it solves it.

Through the Clairy smartphone app that is compatible with iOS and Android devices, the user is able to analyze their indoor air pollution in real time, monitor air temperature and humidity, see the plant’s diagnostics, manage Clairy’s fan, receive health tips and communicate with other smart home devices such as smart windows and humidifiers.

Each Clairy sold on Kickstarter will be handcrafted by some of the best Italian and Venetian artisans. The first 500 backers will receive a Clairy at a discounted price of $149. For more information and to back the project, visit http://bit.ly/ClairyKS.

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Kate Day
Clairy
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